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EaseMyTrip Joining Hands with Malaysia Tourism to promote the Destination

TV Actress Adaa Khan joined the team for promoting Malaysia

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MUMBAI: EaseMyTrip.com, (EMT) one of the leading players in the Online Travel Aggregators segment, has joined hands with Malaysia Tourism Board to promote the destination amongst Indian tourists and offer customized tour packages for Malaysia at attractive rates.

For promoting tourism in Malaysia, renowned TV actress Adaa Khan of Naagin series fame joined EaseMyTrip’s team.

Talking about this association, Mr. Sulaiman Bin Suip, Director, Tourism Malaysia, New Delhi said, “It is indeed a great opportunity to associate with EaseMyTrip with an aim to boost tourism in an unexplored destination like Sabah through popular TV actress Ms. Adaa khan. Sabah is one of the most beautiful destinations in Malaysia. White sand, beautiful scenic view, crystal   clear water along with mesmerizing marine life makes Sabah, an ultimate destination for a perfect leisure time in Malaysia. This initiative would definitely help us to showcase different side of Malaysia to the potential travelers.”

Commenting upon this development, Mr. Rikant Pitti, Co-Founder & COO, EaseMyTrip said, “We are elated to associate with Malaysia Tourism Board. Malaysia being a culturally rich nation, offers tons of places to explore with numerous activities to enjoy. The country has set a target of attracting at least one million tourists from India every year and we are delighted to be part of this vision of the board which would further be beneficial for EaseMyTrip as a brand.”

In order to make this a reality, Malaysia Tourism Board has pledged to amplify the nation’s promotion in India. This year, Malaysia tourism board is expecting a 20% growth in tourist arrivals from India owing to various marketing initiatives across major Indian cities.

India is amongst the top 10 countries for Malaysia in terms of tourists. Almost 600,311 Indian tourists visited Malaysia, registering a growth of more than 8.6% in 2018 and spent around RM 2.7 Billion. Moreover, from January to May 2019, a total number of 2,95,609 Indian tourists visited the country registering a growth of 15.5% in comparison to the same period of the last year. Malaysia is now aiming to target of 728,000 Indian tourists to visit Malaysia. Understanding the growing popularity of the region amongst Indians, EaseMyTrip has tied up with the tourism board of Malaysia.

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