EA Sports, Fifa extend licensing deal till 2022

EA Sports, Fifa extend licensing deal till 2022

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MUMBAI: EA Sports, a division of Electronic Arts and soccer‘s governing body Fifa have announced an extension of their existing licensing agreement until 31 December 2022.

Under the terms of the agreement, EA Sports maintains exclusive rights to release Fifa-branded action and management videogames. In addition, EA Sports also holds exclusive rights to release the official Fifa World Cup videogame, as well as retaining its status as a presenting partner of the Fifa Interactive World Cup.

EA Sports executive VP and head Andrew Wilson said, "EA Sports released the first Fifa-branded football game in 1993, and 20 years later our partnership with FIFA continues to be very strong. Our franchise has become the benchmark for quality and innovation in the sports videogame genre, and we look forward to many more years of connecting with consumers around the world with our games carrying the prestigious Fifa name."

Fifa secretary general Jérôme Valcke said, "Our relationship with EA Sports is of high importance to Fifa. The Fifa videogames are a key experiential component in our work to communicate the Fifa brand and its values all over the world. This is highlighted by the 2.5 million football fans that have competed in this year‘s Fifa Interactive World Cup, which is just one example of the power of our partnership with EA".