MAM

E-comms step forward to help tide over Covid second wave

From free vaccinations to setting up Covid resource links, e-firms go the extra mile .

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/04/27/zomato-new.jpg?itok=gSdsTQeZ

MUMBAI: With India battling a deadly second wave of the pandemic, night curfews and partial-to-near-complete lockdowns seem to be the norm in many parts of the country. The last couple of weeks in particular have been more devastating with the nation witnessing an unprecedented pan-India surge in Covid cases. India Inc is stepping on the gas to ensure that employees and their families get vaccinated as soon as possible. MNC consumer goods company Procter & Gamble, on Monday pledged Rs 50 crores towards ten lakh vaccine doses covering five lakh Indians.

E-comms are also going the extra mile to ensure protection of their associates, including delivery staff, while guaranteeing safe delivery of orders to customers. With movement restrictions being introduced in additional parts of the country, buyers are taking the safety route of shopping from home. This has resulted in driving bigger orders for e-commerce companies across India.

Here are some of the efforts undertaken by online platforms in the fight against Covid2019:

Food delivery app Swiggy last month took the initiative of supporting the vaccination cost for its entire delivery fleet. The company announced on its Twitter handle: “From essentials to food, delivery partners have always been our lifelines. We're happy to announce that we're supporting 100 per cent of the vaccination cost for our entire delivery fleet, and that this entire drive will be facilitated by us to keep them and you safe. #DeliveringHope”

Food & Grocery app Grofers took the initiative of using its platform to set up a real-time data of all Covid2019 resources, including city-wise databases and helpline numbers. It shared on its blog, “A lot of people are currently overwhelmed and struggling to find relevant information on what to do and what measures to take if they or someone they know is currently affected by the virus. We thought we could use our platform to help a bit here. To help make this a slightly less cumbersome process we have aggregated some of the publicly available information for your convenience, so you do not have to go looking for it in different places.”

Grofers has also partnered with UNICEF to encourage people across the country to get vaccinated. It tweeted :“When you get vaccinated, you potentially safeguard yourself and your family from Covid2019. Here is our little way of expressing our appreciation for those who have taken this important step.”

E-commerce giant Flipkart went all-out in its measures to ensure a safe working environment for all its employees and stakeholders across the board. The company took to its twitter handle to share a video on the same. “We stand strong in our commitment to safety. Our priority remains the well-being of our employees, customers, sellers, and our entire ecosystem. Watch for the various measures we continue to implement to ensure  #SafeCommerce for all.”

The firm has also been lending its helping hand to deliver Covid care medical kits. Official Twitter handle of infrastructure & industrial development department of the Uttar Pradesh government tweeted lauding the company’s efforts, which included delivering over 3,000 covidcare medical kits free of charge.

Food delivery app Zomato had in 2020 taken steps to educate the riders and restaurants on safety and hygiene practices, provided them with COVID insurance, masks, and facilitated hand sanitisation stations at restaurants across the country. This time the Food delivery app has rolled out a feature for “Covid emergencies”. Zomato Founder Deepinder Goyal tweeted, “Today, along with thousands of our restaurant partners, we just rolled out a “priority delivery for covid emergencies'' feature on the Zomato app. This feature will allow our customers to mark *This order is related to a Covid2019 emergency* option during checkout.

These orders will be prioritised by providing fastest rider assignment, and dedicated customer support in case of queries. Thousands of restaurants have pledged to prioritise these orders in their kitchen above all others.

In addition, the firm’s not-for-profit arm Zomato Feeding India has kickstarted a Help Save My India endeavour in association with @delhivery to source oxygen concentrators and related supplies to help hospitals and families in need.

Early this month, Urban Company (formerly UrbanClap) - a managed marketplace for home services, committed towards getting 100 per cent of their fleet vaccinated, free of cost in the coming weeks. “We have already initiated phase 1 of this effort for service partners aged 45+, and are working closely with local govts and healthcare providers.

With the government now allowing vaccination for all above 18 starting 1 May, @urbancompany_UC further reiterated its commitment. “ @urbancompany_UC is committed to getting all our front lines service professionals and employees vaccinated at the earliest possible availability,” tweeted Urban Company co-founder Abhiraj Singh Bhal  @abhirajbhal .

Tata Group’s Online apparel brand TATA CLIQ chose to take a step back by reminding everyone that ‘It’s Time To Pause’. It urged its customers to think again before making a purchase on the app. Declaring that ‘Today Community takes precedence over Commerce’ the brand sent out communication to its subscribers and on its webpage saying “Sometimes it takes courage to pause, to listen to what the heart already knows. We encourage you to pause and ask yourself – do you really need to buy this now? Just because someone else carries it well doesn’t mean it isn’t heavy.”

It added “Out of respect for our stakeholders, we are open for commerce – so we will still deliver your orders, take your calls, process returns and refunds – but we will not penalise our delivery team on road for a day of delayed delivery, we will not focus on the number of calls made in an hour by our customer care executives, we will not allow colleagues at our warehouse to travel via public transport and expose themselves and their families to risk.” 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/photogrid_plus_1631956688302.jpg?itok=AKkIf9eK
Neeman's unveils ReLive Knits campaign with a call for sustainability

Mumbai: Neeman's, an innovative footwear brand that uses natural, renewable and biodegradable fibre has roped in Bhumi Pednekar, Mandira Bedi, and Samantha Prabhu for its latest campaign. The campaign announces the launch of its ReLive Knits, a shoe made with 100 per cent recycled PET Bottles. The...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/photogrid_plus_1631950569046.jpg?itok=eg-JKS0c
HUL is top advertiser in week 36: BARC

Mumbai: Broadcast Audience Research Council (BARC) India's top-ten advertiser (across genres) list for week 36 was led by Hindustan Lever Ltd (HUL) with total ad volumes of 4750.01. Reckitt Benckiser (RB) India Ltd has secured the second position at 3620.24 ad volumes.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/18/brand_finance_20211.png?itok=h44kwrs6
World’s top 50 luxury brands lose over $7 bn in value this year: Report

Mumbai: The total value of the world’s top 50 most valuable luxury and premium brands has declined by five per cent year-on-year, according to the Brand Finance Luxury & Premium 50 2021 report. As the world grapples with the fallout from the Covid-19 pandemic, these brands witnessed a downturn...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/cadbury.jpg?itok=ro8LG6RP
Cadbury's iconic cricket ad gets a contemporary twist

MUMBAI: Confectionary giant Cadbury surprised its consumers on Friday, as it released its iconic 90’s ad - ‘Asli swaad zindagi ka’, albeit with a contemporary twist.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631874608702.jpg?itok=hkSK1kLO
Cholayil goes eco-friendly with Medimix soap Ganesha idols

Mumbai: Cholayil’s ayurvedic brand Medimix came up with a novel initiative to celebrate Ganesh Utsav in an eco-friendly way this year. In order to educate people and inculcate in them a sense of responsibility towards the environment, the brand carved Ganesha idols on the Medimix soap. The campaign...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631868829596.jpg?itok=sKY9kYsL
Indya signs Shraddha Kapoor as brand ambassador

Mumbai: High Street Essentials-owned women fashion brand Indya has signed Bollywood actor Shraddha Kapoor as its first brand ambassador. The star will be promoting its contemporary Indian ethnic wear in a variety of campaigns across media platforms, said the brand. The announcement comes with the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631864283816.jpg?itok=n2TUUa6y
Umang Puri rejoins FoxyMoron as creative director

Mumbai: Zoo Media network-backed digital services agency FoxyMoron has appointed Umang Puri as creative director of the North region. He will be reporting to national creative director Dhruv Warrior. Puri has rejoined FoxyMoron from Digitas India, where he served as creative director. During his...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/photogrid_plus_1631859926780.jpg?itok=Hk0NHSao
Birla Fertility & IVF appoints Lodestar UM as its media AOR

Mumbai: Birla Fertility and IVF, a chain of fertility and IVF clinics and a part of the CK Birla Group has appointed Lodestar UM as its media agency on record (AOR). The mandate comprises TV, print, OOH, digital and radio and will be handled by Lodestar UM’s Gurugram office.

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/17/1.jpg?itok=EbHaabQZ
Roopam Garg elevated to CEO of dentsu X India

Dentsu India has elevated Roopam Garg to the role of dentsu X (dX) India CEO, effective immediately. He will continue to report to CEO for media South Asia Divya Karani.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required