E-comms ramp up vaccination drive for frontline staff

Online providers ramp up vaccinations to allay consumer fears

Mumbai:  E-commerce companies have launched a rampant vaccination drive for their frontline staffers and delivery partners who interface with consumers who worry about possible transmission of the newer and more virulent strains of Covid-19.

This comes in the wake of most e-tailer and logistics firms reporting infections among their frontline staffers who are on daily delivery missions of food and essential products such as medicines, healthcare packages and much more.

While these customer interfacing personnel busily operated for the better part of the last 14 months, even in the wake of the pandemic, newer and more virulent strains currently in vogue for their high transmitting potential are a constant source of discouragement for customers who got used to remotely ordering the doorstep delivery of their various needs as they stayed locked down

While the clear and present danger and high risk of infections of these frontline workers got exposed, as they shuttled door-to-door between eateries/ grocery stores/pharmacies and the customers to deliver packages e-tailer and logistics firms have gone into an accelerated mode of ensuring mass jabs for their frontline fleet.

Online food delivery platform Swiggy started inoculations of its delivery agents and frontline staff in Bengaluru since Thursday. Apart from the delivery staff at the grocery delivery service Instamart, even the company’s cloud kitchens executives have been prioritized for getting the jabs.

A few thousand delivery partners across varied age groups already received their first dose of the vaccination; Swiggy has announced and added in a public advisory that with drives planned across all major cities, all delivery partners and frontline staff will be covered over the next few weeks.

Amid reports that Covid-19’s second wave was adversely impacting online shopping volumes over the past several weeks due to infection fears among consumers, many e-tailer companies are pushing ahead with vaccination drives on scale.   

Last week, rival Zomato said it has begun vaccination of its delivery partners in the NCR. Founder Deepinder Goyal took to twitter last Friday and stated, “We are facilitating a free and safe vaccination drive for more than 150,000 of our frontline staff and employees. Thousands of our delivery partners are already vaccinated”:

He added, “Vaccinations in Mumbai and Bangalore start tomorrow and multiple other cities (will be covered by) next week. The safety of our customers is the #1 priority for us as well as (the health of) our delivery partners who have selflessly and safely delivered hundreds of millions of orders during the pandemic.” He also thanked hospital chain Max Healthcare for facilitating the vaccination drive. 

Many e-commerce firms have tied up with hospitals and government authorities while some are even procuring vaccines directly from manufacturers. This will, however, be subject to the continued availability of vaccines, as manufacturers prioritise supply obligations to states before meeting demand from private companies.

Flipkart has also kicked off vaccination camps for frontline employees and so has Myntra for its units in Bengaluru. The effects of the current wave have especially hit consumer demand for non-essential segments, both in urban and rural markets, with Fashion bearing the brunt of diminishing orders due to infection fears.

Ecommerce giant Amazon announced earlier this week that it is working to administer vaccines to its frontline teams. Over the coming weeks, it will be hosting on-site vaccination events run by licensed healthcare providers.

Online marketplace for home services, Urban Company Cofounder & COO Abhiraj Singh Bhal also tweeted, “At @urbancompany_UC , our vaccination efforts continue in full swing. We have vaccinated thousands of service partners in the last one week, and are now close to 25% of our fleet having received at least one jab.”

As demand slumped for online home delivery service providers amid customer fears of contracting the virus, brands like Urbancompany have begun public announcements declaring the vaccination status of their staff on their online platform.

Other online delivery services like Swiggy and Zomato also plan to introduce Vaccine transparency on their apps, to notify users that the agent of delivery of goods is not a potential carrier of the infectious disease as well by emphasising the individual’s vaccination status.

Latest Reads
Manyavar is official Indian wear partner of ICC Men’s T20 World Cup '21

Mumbai: Vedant Fashions Ltd-owned ethnic clothing brand Manyavar has announced its association with the International Cricket Council (ICC) as the official Indian wear partner of ICC Men’s T20 World Cup 2021. The brand went live with the ongoing T20 World Cup 2021 from the Super 12 stage games...

MAM Marketing MAM
Adloid appoints Amit Sharma as head of digital marketing

Mumbai: Adloid, a deep tech company with core expertise in Augmented Reality (AR) on Monday announced the appointment of Amit Sharma as head of digital marketing. He will report directly to Adloid’s co-founder and chief revenue officer Prashant Sinha. In this role, Sharma will be responsible for...

MAM Media and Advertising People
Crompton unveils Star Lord 3-in-1 ceiling lights in its latest TVC

Mumbai: Innovative lighting brand Crompton Greaves Consumer Electricals Ltd has announced the launch of a multimedia campaign called- ‘Mood Jaisa, Lighting Vaisa’ for its latest range of Star Lord three-in-one ceiling lights.

MAM Media and Advertising Ad Campaigns
DDB Mudra Group advances gender equality with Phyllis India Project

Mumbai: DDB Mudra Group has launched ‘The Phyllis India Project’- a year-long mentorship program to enable and encourage women to thrive in leadership roles and drive professional growth.

MAM Marketing MAM
Saurav Ganguly & VVS Laxman team up for My11Circle’s T20 World Cup campaign

Mumbai: Multi-game platform Games24x7 that owns fantasy sports platform My11Circle has launched a mass media campaign for its T20 World Cup fans. The new campaign launched on Sunday is called ‘Game Ke Deewane’ and celebrates the fervour of cricket fans. And in order to laud their winning spirit,...

MAM Media and Advertising Ad Campaigns
#KooKiyaKya asks Koo in its first-ever TVC

Mumbai: Homegrown multi-language micro-blogging platform Koo has launched its first-ever television ad campaign during the ongoing T20 World Cup. The social media app has partnered with Ogilvy India and developed a creative communication platform - ‘Koo Kiya Kya’ to urge people to express...

MAM Marketing MAM
Efficacy Worldwide onboards Ravindra Singh as GM, North

Mumbai: Integrated marketing communication agency Efficacy Worldwide has brought Ravindra Singh on board as general manager, North. In his new role, Singh will be responsible for new business development and client servicing across clients in the North region, said the company in a statement.

MAM Media and Advertising People
Mindshare India expands its footprint in the east

Mumbai: Expanding its foothold in the east, Mindshare, GroupM’s flagship agency has partnered with several new clients in Kolkata who are looking to explore their marketing strategies beyond traditional media, it said on Monday. Mindshare India has a mix of brands in its client roster across...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required