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Duroflex urges consumers to gift good sleep this Diwali

Duroflex campaign highlights signature range Duropedic

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MUMBAI: Gifting during Diwali is a wonderful tradition of showing love, care, and appreciation.  This Diwali the festivities continue in spirit but the way to celebrate has changed inline with the new normal. Looking at this, during the festive season Duroflex wants to equip every Indian with better health through the gift of good sleep. Their latest Diwali communication encourages consumers to prioritize health and gift themselves and their loved ones the most meaningful and thoughtful gift - the gift of good sleep. 

The campaign also highlights the brand’s signature range – Duropedic; which is India’s first doctor recommended orthopedic mattress range. Its exclusive five-zoned orthopedic technology is tested and recommended by the medical experts at the National Health Academy. 

Duroflex’s Diwali communication brings to light the current reality of many Indian homes by showcasing the story of a family preparing to welcome Diwali only to find their son who is working from home, submerged in everyday work stress. The concerned parents, gift him what he needs the most, a good night’s sleep for his physical and emotional well-being ending in a moment of family bonding.

Duroflex VP marketing and e-commerce Smita Murarka said, “As a trusted brand with over 5 decades of expertise our endeavour has been to help India sleep better. Living through this pandemic has taken a toll on the health and well-being of people and it has only increased our resolve to help every Indian through our messaging on the importance of sleep. Over the years, Diwali has become synonymous with gifting loved ones what they value. This Diwali while the celebrations may have changed the mood continues and with this communication, we encourage people to share the most meaningful gift- the gift of good sleep.” 

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