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DSC selects Lowe and Lintas‘ Karishma Initiative for creative and media duties

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MUMBAI: Infrastructure company DSC Limited has awarded its creative duties to Lowe Delhi after a multi-agency pitch.

The agency will manage DSC‘s brand communication.

Says Lowe Lintas executive director Naveen Gaur, "We are delighted to partner with DSC Limited. The Lowe Planning tools and our philosophy of high value ideas led to us to develop a holistic solution for DSC Limited. While this is a challenging category, there is a massive opportunity for brand building. We are all geared up to do some exciting work with them."

DSC has also roped in Lintas India‘s Karishma Initiative as its media agency on record for its brand building initiative across traditional media, digital and OOH.

Averred Karishma Initiative EVP Amita Karwal, "It is a significant win for Karishma Initiative Delhi operations and obviously we are delighted to be associated with a leading infrastructure company like DSC Limited."

Karishma Initiative that will handle DSC‘s media buying and planning activities is a wholly owned subsidiary of Interpublic Group (IPG) and is powered by the capabilities and media buying clout of Lintas India.

Said DSC Limited sr. vice president corporate communication, Bashob Dey, "We are pleased to have Lowe and Lintas India‘s Karishma Initiative as our creative and media partner because they understood our strategic requirements very well. We believe that the agencies will bring in their best resources to manage our business needs. We look forward to a long term association with them".

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