DS Group launches first NFT on 93rd Founders’ Day with Grapes

DS Group launches first NFT on 93rd Founders’ Day with Grapes

DS Group and Grapes collaborated to create 'A dream in a million metaphors' by leveraging web3.0.

DS Group

Mumbai: On its 93rd Founders' Day, Dharampal Satyapal Group (DS Group) launched its first NFT in collaboration with the marketing firm Grapes.

The group, which was founded in 1929, is celebrating its 93rd Founders' Day to commemorate an era of setting new standards and conquering new territories.

The DS Group launched its first NFT, honouring its founders, Lala Dharampal and Satyapal 'Sugandhi', for their visionary zeal and persevering ethos.

The masterpiece, titled "A Dream in a Million Metaphors," was created collaboratively by the Grapes and DS group teams by leveraging web 3.0 to bring to life the historical moments in its expanse via an experiential microsite that portrays the group's non-fungible story.

This unique mosaic pays homage to the founders with 93 images that each represent a tiny portion of their journey. The idea has been conceptualised by the Grapes .

DS group marketing vice president Rajeev Jain said, "NFTs have become synonymous with digital collectables. On our 93rd Founders’ Day, we wanted to create a memento of our founders in honour of what they have built. A truly non-fungible tribute to their legacy, and that is how we conceptualised this idea."

Grapes CEO and co-founder Shradha Agarwal said, "The team at DS Group wanted to create memorabilia as a tribute to the Founders in a distinctive manner. After a lot of deliberation, we finally discovered an innovative idea that represents their values and beliefs. The mosaic is conceived using curated 93 images, each of them marking a distinct moment in the DS Group’s journey."