MAM

Droom to invest Rs 1k mn in 3 TVCs, Rs 250 mn for CSR

MUMBAI: Droom, an online automobile transactional platform, has come out all guns blazing in its latest announcement of initiating a massive Rs 2250 million marketing budget. Beginning with three TVCs to be aired in coming days, Droom plans to carry out extensive marketing efforts throughout the country that firmly re-enforces its position as the #1 online automobile transactional marketplace facilitating buyers and sellers to avail the best value-for-worth offers and propositions when it comes to anything on wheels.

Of the budget Rs 1000 million has been assigned to the TVCs, was allocated to carry out all-encompassing efforts spreading awareness in the entire country regarding the numerous benefits of online automobile transactions and Droom’s central role in the same. By introducing OBV (for used vehicle pricing, Eco (for auto inspection), Droom History (for used vehicle auto reports), and Droom Credit (instant auto loan for used vehicles), Droom has established itself as an end-to-end services provider and a leader of the automobile services ecosystem in India. From building trust to transparency to algorithm based pricing estimates to world-class auto inspection, Droom provides user with varied tools to ensure the buying/selling experience of automobiles becomes a breeze.

Increase of marketing spend from Rs 100 crore last year to 225 crores in next 13 months corresponds to the rapid growth it recorded this year.

Droom CEO Sandeep Aggarwal said, “At Droom we have built the entire ecosystem for used automobile buying and selling ground up and with performance based marketing program and data driven approach, we want to now make Droom a household name in India."

Apart from the three TVCs, the campaign will also feature extensive print, BTL, OOH, digital and online video campaigns to achieve nationwide brand recognition. Droom is allocating Rs. 25o million in CSR related campaigns on road safety, pollution, driving rules and used vehicle buyer’s rights.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/fuller.jpg?itok=8e1Rczx_
Fullerton India launches a Pan India integrated campaign ~ Rishta Sammaan Ka ~ Redefining relationships and fulfilling dreams

MUMBAI: Fullerton India, one of the leading NBFCs with a pan India presence, today unveiled its customer centric campaign, which reflects its brand promise – Rishta Sammaan Ka. The comprehensive and emotional campaign is based on real life experiences of its customers.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/pantalooms.jpg?itok=b5HsNxHS
Pantaloon launches ‘Doston Wali Diwali’ campaign

MUMBAI: Pantaloons, India's fast fashion brand from Aditya Birla Fashion and Retail Ltd, gears up to celebrate the festival of lights with a heart-warming campaign ‘Doston Wali Diwali’. This thematic campaign is based on the premise that Diwali is always celebrated with loved ones and Pantaloons...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/sameer.jpg?itok=xenJ5kM3
Zivame Partners with Stratbeans to Upskill Employees with an Advanced LMS

MUMBAI: Zivame, India's leading online lingerie retailer has selected Stratbeans, to digitally train its employees. As a leading LMS provider, Stratbeans will empower the former’s employees through advanced digital learning and performance support solutions to enhance their performance and hence,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/arun_0.jpg?itok=0i3a9ECg
Buzzone Influencer Marketing expands india leadership team with appointment of Arun Upadhyay as national sales head

MUMBAI: BuzzOne Influencer Marketing, a leading influencer marketing agency announced the expansion of its India Leadership team with the appointment of Arun Upadhyay as National Sales Head of the firm.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/dentsu.jpg?itok=3SZ44rSr
BIG FM, Dentsu Webchutney’s ‘BIG Mahalaya’ Campaign gets Social Media talking this Durga Puja

MUMBAI: For 87 years, Bengalis all over India have been tuning into Mahisasur Mardini - a radio program in the voice of the legend, Birendra Krishna Bhadra. And with this, for 87 years, Bengalis have been waking up to Birendra Krishna Bhadra’s Mahalaya – a chant that summons the beginning of Durga...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/wpp.jpg?itok=sOt8q1c-
WPP to host India’s first edition of ‘WPP Commerce’ in Mumbai on October 16, 2019

MUMBAI: WPP will host its first-ever WPP Commerce event in India. Held at the Four Seasons Mumbai, the half-day event will feature open dialogue with global and local experts, along with workshops on ecommerce essentials and thought leadership.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/vu.jpg?itok=QOXYOmsI
Vu Televisions emerge as market leaders in large size and 4K category in India

MUMBAI: California-Indian Luxury TV player, Vu Televisions beats Sony, in the 4K television category. The brand has emerged as a market leader with its 4K range of smart TVs reporting sales of over 1,50,000 sets in the second half of 2019. With the increasing demand for smart televisions in the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/diamond.jpg?itok=lUYFV2FZ
3rd Bharat Diamond week all set for flying start

MUMBAI: The third edition of Bharat Diamond Week (BDW) saw a flying start with an august inauguration at Bharat Diamond Bourse (BDB), in the august presence of Mr. Evgeny Agureev (Deputy CEO, Alrosa), Mr. Nanhai Yan (Vice President, Shanghai Diamond Exchange), Mr. Ashok Gajera (MD, Laxmi Diamond),...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/snapdeal.jpg?itok=xdoiLUcV
Snapdeal’s Brand Registry helps sellers protect their registered brands

MUMBAI: Snapdeal, India’s largest value-focused online marketplace, is scaling up its brand registry program, which helps protect sellers having their own registered brands from brand infringements on its marketplace. Snapdeal has more than 500,000 registered sellers, who together have more than...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories