MUMBAI: Draftfcb+Ulka has rolled out a new campaign for Amul’s Mithaimate.

 “The TVC brings alive the versatility of Amul Mithaimate by showcasing desserts, from the world over, that can be made with it. It opens up the viewer’s mind to the endless possibilities that exist with the brand with the option of accessing these recipes at the Amul website. From the all-time favourite Gajar Halwa to the Brazilian Chili Chocolate cake, Amul Mithaimate can truly bring the world to your dessert plate.” said Draftfcb+Ulka Group creative director Haresh Moorjani

Commenting on the advertisement, GCMMF MD RS Sodhi said, “The TVC has a ‘global’ feel and explores delightful opportunities using Amul Mithaimate. It is sure to attract eyeballs.”

Highlighting the relationship the agency shares with Amul Draftfcb+Ulka COO Nitin Karkare said, “This TVC is testimony to our sweet relationship with Amul. I am extremely glad and excited that we are focusing on the condensed milk category as there is a huge potential thanks to our superior product and the power of the Amul brand.”

The creative team behind the TVC is K S Chakravarthy, Subodh Poddar and Haresh Moorjani.