MAM

Draftfcb+ Ulka launches its new campaign

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/28/Draftfcb%2BUlka_0.jpg?itok=n2yUuu67

MUMBAI: Draftfcb+ Ulka has rolled out a new campaign for Tata Docomo. The ad film showcases how different brands, products, services and people are associated with the telecom brand and how its network touches everyone‘s life, everyday. As a part of this campaign, the agency has created four ad films.



The television commercial has tried to show that Docomo‘s network is behind numerous things such as a pizza getting delivered to you, reading a newspaper wherever and whenever you are.

All the ads showcase foreign tourist couples roaming on the streets of Chennai. As they go on exploring the city, they get completely surprised by the Docomo signature tune which keeps playing at every place they go. As the film proceeds, the curiosity keeps on building up between the couple who are completely confused at the source of the sound. As the couple‘s curiosity reaches a high the source of the sound is revealed as somebody or the other is using the services which Tata Docomo‘s network supports.

The master TVC is 55 second long and there are three shorter edits of 25/30secs. The ad films have been produced by Chrome pictures and ably executed by Hemant Bhandari.

Tata Docomo head - brand marketing Ritesh Ghosal said, "The fact is that there is practically always something around you that is working on the Tata Docomo network. The creative execution for this campaign in a very unique style communicates this almost as a truism, the fact that you can‘t escape the Tata Docomo network in your everyday life. Making the message playful and not pompous."

Draftfcb+ Ulka SVP Sridhar Iyer added, "Tata Docomo touches the everyday life of its consumers not just through a handset but also through the services of some of the biggest enterprises they rely on, and this has been depicted in a playful manner through an execution that highlights the ubiquity of the network in everyday life of its consumers."

The senior creative director is Vasudha Misra and creative team consists of Robin Thomas, Arjun Suri, S.V. Srinath, Raj Shukla, Vikash Kumar and Bala Subramanian. The campaign on TV would be adequately supported with a 360 degree campaign on print, outdoors and retail.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/salon.jpg?itok=Uac18I5Y
Savlon Swasth India Mission marks Global Handwashing Day with #TheHiddenMonsters

MUMBAI: ITC’s leading hygiene and health brand, Savlon through its initiative Savlon Swasth India  Mission commemorates Global Handwashing Day, with a call for good hand hygiene habits. The brand introduced a video titled #TheHiddenMonsters that illustrates everyday actions which exposes young...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/jeans.jpg?itok=BiuGisT3
Bollywood Stars Rajkumar Rao, Rannvijay Singha and Sports icons Sunil Chettri & Gurpreet Singh, Launch the Spykar Vintage and Rare Denim collection

MUMBAI: Rannvijay Singha, Rajkumar Rao, Sunil Chettri & Gurpreet Singh unboxed the much-awaited Vintage & Rare Limited Edition Collection Jeans by India’s top fashion denim brand, Spykar.  The pre-launch campaign included a teaser release on social media to build curiosity and buzz around...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/spaces.jpg?itok=LQkyffji
This festive season, SPACES launches its second edition of the Rangana collection with a campaign inspired by traditional Indian art

MUMBAI: SPACES, Welspun India Limited’s marquee textile brand, has launched a unique campaign to introduce its limited-edition festive range - Rangana Collection. Having received great response from the consumers last year, the brand has introduced the collection again, with a variation. Known for...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/urbanic.jpg?itok=Xvg9l7MR
Fashion Start-up redefines ‘The Ideal Body’ Trend with a Body Positivity Campaign

MUMBAI: Sony Pictures Networks India doubles the Joy of Diwali with their #AbIndiaAurBhiHappy offer for its premier channels,  Sony Entertainment Television (SET), Sony SAB and Sony MAXUrbanic, a European high-street brand, has taken upon them to introduce trends which embrace different shapes of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/titan.jpg?itok=V22KxKXX
Titan eyewear brings Ayushmann Khurrana on board as brand ambassador

MUMBAI: Titan’s eyewear business announces celebrated actor and national award winner Ayushmann Khuranna as the new brand ambassador. Khuranna will be endorsing all the three categories frames, sunglasses, and lenses and feature in upcoming multi-media campaigns for Titan frames and sunglasses.

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/bob.jpg?itok=tUS6Pzcq
Inshorts curates interactive campaign for ‘Bard of Blood’

MUMBAI: Advocating that creative content in today’s time cannot be restricted to only text, English news app Inshorts has created a first-of-its-kind interactive campaign for the recently launched Netflix original ‘Bard of Blood’.  

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/fuller.jpg?itok=8e1Rczx_
Fullerton India launches a Pan India integrated campaign ~ Rishta Sammaan Ka ~ Redefining relationships and fulfilling dreams

MUMBAI: Fullerton India, one of the leading NBFCs with a pan India presence, today unveiled its customer centric campaign, which reflects its brand promise – Rishta Sammaan Ka. The comprehensive and emotional campaign is based on real life experiences of its customers.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/pantalooms.jpg?itok=b5HsNxHS
Pantaloon launches ‘Doston Wali Diwali’ campaign

MUMBAI: Pantaloons, India's fast fashion brand from Aditya Birla Fashion and Retail Ltd, gears up to celebrate the festival of lights with a heart-warming campaign ‘Doston Wali Diwali’. This thematic campaign is based on the premise that Diwali is always celebrated with loved ones and Pantaloons...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/sameer.jpg?itok=xenJ5kM3
Zivame Partners with Stratbeans to Upskill Employees with an Advanced LMS

MUMBAI: Zivame, India's leading online lingerie retailer has selected Stratbeans, to digitally train its employees. As a leading LMS provider, Stratbeans will empower the former’s employees through advanced digital learning and performance support solutions to enhance their performance and hence,...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories