DocsApp & Bombay Shaving Company celebrate ‘International Men’s Day’ with a stirring campaign

DocsApp & Bombay Shaving Company celebrate ‘International Men’s Day’ with a stirring campaign

DocsApp has unveiled its initiative #TrimTheThickSkin.

DocsApp & Bombay Shaving Company

MUMBAI: The International Men’s Day graces our calendar each year. To give voice to this rather unsung event and throw light on the societal pressures faced by men, DocsApp has unveiled its initiative #TrimTheThickSkin.

To strike a chord with the audience on this matter, the online doctor consultation platform has created an encouraging video. The hard-hitting narrative calls out the social norms that men are expected to adhere to.

As part of the initiative, DocsApp & Bombay Shaving Company have urged women to change their Facebook profile picture to the "man of their life" with a customised DocsApp frame. Additionally, they can share a touching story or incident where they stood by their partner during tough times with #TrimTheThickSkin and #DocsApp hashtags. On participating, 10 lucky winners will receive a shaving kit from Bombay Shaving Company.