MUMBAI: India’s largest shopping destination, DLF Mall of India Noida is celebrating three years of setting new customer service standards and offering a holistic shopping experience to its patrons with a month-long extravaganza. Mall visitors are in for a treat with fabulous events, offers, experiences and activities across Food, Fashion, Family & Entertainment.
DLF Mall of India has launched a 360-degree campaign to promote the sale communication that was led by a high-frequency print campaign comprising of 37 print insertion covering 5 major zones of Delhi NCR like Noida, Gaziabad, East, South & Central Delhi. Encouraging consumers to join the celebration and take full advantage of the exciting discounts at DLF Mall of India, the mall has also displayed over 39 innovative OOH displays across DND and all other key entry points into Noida. In addition to this, the mall has also rolled out a jingle in-line with the brand tagline - DLF Mall of India - India ka Mall which is being promoted by Radio Mirchi over a period of 10 days.
To mark the anniversary, DLF Mall of India also rolled out a digital influencer campaign covering Fashion, Family & Entertainment by collaborating with 45 digital influencers to promote the on-ground initiatives taken by the mall as part of the celebrations.
Commenting on the celebratory occasion, Ms. Pushpa Bector, EVP and Head of DLF Shopping Malls said, “A milestone journey is incomplete without our customers and we have ensured that our anniversary celebration has been promoted through a multipronged campaign spread across traditional, social and digital platforms. The remarkable contribution of DLF Mall of India owes to the trust and confidence of shoppers, our retail partners and our teams who have worked together tirelessly to ensure that DLF Mall of India is and remains worthy of the city’s pride. Creating a positive customer experience cannot be restricted to a month or a week, but bringing these valuable notions into practice in all service offerings, has been the main pledge of DLF Mall of India.”
As part of the celebration, DLF Mall of India has hosted a month-long extravaganza to celebrate the happy three years via curated activations in collaborations with its premium in-house brands. Mall visitors were in for a treat with fabulous events, offers, experiences and activities. The celebrations were spun around fashion and lifestyle events along with scintillating entertainment performances to woo the patrons. One could enjoy a stream of fun and entertaining activities - standup comedy shows, beauty master classes and more starting third week of April.
