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Diwali Sales volumes grow 1.5 times over last year : Snapdeal

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MUMBAI: Snapdeal, India’s largest value-focused online marketplace, concluded its first Diwali sale of 2019 with record orders received, showing a massive growth of 52% over last Diwali volumes.

The  growth of e-commerce via increased adoption was also evident from the sharp increase in first time users on the platform - which more than doubled from the last Diwali season.

Given Snapdeal’s focus and leadership in the Bharat-focused value merchandise, nine out of every ten orders received on Snapdeal were from non-metro towns across India.

According to Snapdeal, the increase in volumes from smaller cities was a pan-India trend. However, cities like Nagpur, Surat, Vijayawada, Chandigarh, Panaji, Jamshedpur, Shimla & Guwahati emerged as the new e-commerce hotspots of India, with orders surging at least four-fold over the previous year.

Over 120 cities and towns across the country registered at least 2X volumes compared to last Diwali sales. These include cities like Satara, Anand, Bharuch & Pali (West India), Malerkotla, Roorkee, Jhansi & Haridwar (North India), Hazaribagh, Raniganj & Paradip (East India), Tezpur, Itanagar & Majuli (North-East India) and Khammam, Hassan, Miryalaguda and Bhimavaram (South India)

Snapdeal attributed this growth to the deepening of its focus on value-priced merchandise. In the last two years, Snapdeal has added 60,000+ new seller partners, who have added over 50 Million new listings through a structured engagement aimed at building a deep assortment of products relevant for value-savvy buyers. Snapdeal now has more than 500,000 registered sellers, who have more than 200 million listings on the marketplace.

Interestingly, most of the listings on Snapdeal are by small businesses and existing retailers from the physical bazaars in India, who are well conversant with the latest products - both Indian and imported. They also have a good understanding of the value-pricing strategy, given the competitive pricing that is the norm in the numerous wholesale and retail bazaars across the country.

According to Kunal Bahl, CEO & Co-founder, Snapdeal, “This festive season, we are witnessing the early phase of India’s rich and vibrant bazaars exploring the online opportunity. 100% of the sellers on Snapdeal are independent, third-party sellers and hence the growing volumes on our marketplace translate directly into greater opportunities for India’s small and medium businesses. It is a matter of great pride for us to help build an enabling and inclusive Indian e-commerce ecosystem.”

The most popular items in the sale were everyday apparel, with both men and women shoppers preferring track pants, t-shirts and shorts over formal wear. In fashion accessories, casual shoes, flip flops, belts  and artificial jewelry were the top selling items.

Personal care products continued their recent trend of rising sales with shaving & grooming products for men and epilators for women amongst the most bought products.

The home category best sellers included multi-function kitchen gadgets, kitchen storage, towels & home linen.

Bedsheets from Jaipur were the single largest selling items that received orders from 180+ cities across India.

Snapdeal’s 8-day sale was planned to maximise the opportunity for buyers to browse the endless feed on the Snapdeal app. In the 8-day, “Snap-Diwali sale” that ran from 29th September - 8th October 2019, the platform clocked more than 76 million visits - surpassing its monthly visits within the first week of October 19.

During the sale more than 15 million users played “Spin the Wheel” game on the Snapdeal app to discover additional bargains and win sale coupons.

Snapdeal’s second “Snap-Diwali” sale will be live on 11th October and will run till 13th October’19.

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