Direct search most important for online discovery of fintech cos: Fernando Angulo of SEMrush

Fintech brands on social media can benefit from paid campaigns more

DELHI: Social media is being overestimated as a marketing tool, especially for the fintech sector in India, revealed SEMrush head of communications Fernando Angulo during the unveiling of the ‘Top Insights into Fintech Industry of India’ in New Delhi last week.

Angulo told that while brands from the fintech sector are using social media for marketing, less than 10 per cent of the traffic on their website is driven by organic social media reach. He insisted that paid posts on social media might work better, but even the share of traffic generated by paid campaigns across digital platforms is less than 10 per cent.

“Fintech brands on social media can benefit from paid campaigns more than by organic posts because of the algorithm on Facebook and Instagram. They can also invest in influencer marketing,” he said.

The report also revealed that Facebook and YouTube are the prime platforms to drive traffic to fintech companies apps and websites, followed by LinkedIn, Twitter, and Instagram.

Angulo also shared that it is important for fintech companies to create a brand image and win consumer trust to succeed as direct search traffic is most important for their discovery online.

The report also highlighted the top 3 leading domains by web traffic, based on traffic generated in the last 12 months. led the roost with around 440 million visitors, followed by Paytm that recorded a little over 390 million visitors. Most popular searches online included SBI online banking, SBI online net banking, Standard Chartered online banking, and SBI online personal banking, respectively.

The report collated by Boston-based SEMrush was created based on an in-depth analysis of the Indian fintech industry, purely driven by data collected over the last four years. The report also showcased the popularity of Cryptocurrencies and Bitcoin among major cities in India especially with growing penetration in tier two cities in Uttar Pradesh, West Bengal etc, along with highlighting the search trends in the industry.

Latest Reads
Companies learn the positive side of WFH

MUMBAI: As the spread of COVID-19 is causing ripples in the economic system, companies around the globe have temporarily shifted to the work-from-home (WFH) model. They are enabling remote working to keep the business running while helping employees to follow social distancing.

MAM Marketing MAM
Sad that bigger brands not investing enough on digital: BC Web Wise' Chaaya Baradhwaaj

NEW DELHI: One of the leading independent advertising agencies, serving clients like TikTok ads, BC Web Wise recently completed two decades of its fabulous journey. On the occasion, interacted with founder and MD Chaaya Baradhwaaj to know about the agency, its journey and her...

MAM Marketing Brands
How hotels and private clubs can retain brand recall among customers in times of COVID-19

The impact of the current COVID 19 pandemic on multiple industries is being noticed across the world. In the time of social distancing and home quarantine, travel and hospitality are among the worst impacted sectors! The hospitality industry is highly dependent on tourism which has borne the brunt...

MAM Marketing Brands
Dettol’s new awareness campaign shot in the work from home model

MUMBAI: Dettol has launched a COVID 19 public service announcement. The advertisement is thoroughly filmed inhouse to drive home a point, in a simple illustrative manner on how a soap keeps germs away, during the lockdown while maintaining all precautions including social distancing. Practicing...

MAM Marketing MAM
In another humanitarian gesture, Deltin Group pledges its support towards Goa’s fight against COVID19

MUMBAI: The outbreak of coronavirus has taken its toll on the world. The disease is rapidly spreading and leaving its mark on one’s physical, mental and financial well-being. India has currently imposed one of world’s largest lockdowns to lessen any human to human transmission and mitigate the...

MAM Marketing MAM
MyTeam11 donates INR 5 Lakh to the PM Cares Fund

MUMBAI: MyTeam11-One of India’s leading fantasy sports platform with a user base of over 15 million users, today announced that they have donated a sum of INR 5 lakh to the PM Cares Fund in the wake of the ongoing COVID -19 outbreak in the country.

MAM Marketing MAM
Ad Club Bangalore to host webinar to discuss COVID-19 impact on media industry

MUMBAI: The Advertising Club Bangalore will host a webinar on 7 April, 2020 focusing on COVID-19’s impact on the advertising industry. According to the organisers, the webinar will help industry professionals equip themselves with the knowledge to tide through the economic downturn caused by the...

MAM Marketing MAM
ShopClues' Essentials Delivery Goes Contactless; Cancels Cash-on-Delivery payment mode

New Delhi: April 3, 2020 - Doing its bit to curb the spread of the novel coronavirus through people-to-people contact, e-commerce firm ShopClues has canceled its Cash-on-Delivery mode of payment for all essential items, urging customers to pay online for their purchases.

MAM Marketing MAM
Brands shift ad spends to digital platforms to tide over COVID-19 crisis

MUMBAI/NEW DELHI: The emergence of COVID-19 has thrown the near-to-mid-term strategies of businesses off-track. Global media ad spending has been hit as well. According to industry experts, the long-term impact will be positive. However, the next quarter is going to be very crucial for the...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required