MUMBAI: Global network of marketing solutions companies, Whitefield, has appointed Dilip Keshu as its chief executive officer with immediate effect.

Keshu will be based in Whitefield‘s New York headquarters, and oversee the firm‘s global operations in London, Bangalore and Chennai.

Keshu comes to Whitefield Marketing Group from Xchanging, a FTSE-listed company. As both a member of Xchanging‘s management board and group chief customer officer, he ran sales, relations, service and marketing functions across US, UK, Europe and Australia. 
 
Previously, he was a member of the board and CEO of Scandent Solutions, which he took public. Subsequently, Scandent was renamed Cambridge Solutions, which was acquired by Xchanging in 2008.

Keshu said, "Whitefield stands at the threshold of a changing world of marketing, equipped with the best tools, processes and domain skills to help clients market new products in global geographies through innovative media solutions."

Whitefield chairman Neeraj Bhargava added, "Dilip is exactly the tenacious, agile leader we need, with the right track record to grow Whitefield. His extensive global management experience and deep understanding of the shift from traditional media to digital prepares him well to build a company capable of delivering innovation and sustainable growth."

Keshu holds a Master of Technology degree from the Indian Institute of Technology and lives with his family in Princeton, New Jersey.

Whitefield aims to increase marketing ROI by applying insight, harnessing new technology, exercising creativity, and exploiting scale and global reach. The company‘s client list includes retail, advertising, travel, entertainment, and media brands.