NEW DELHI: Digital Refresh Networks (DRN) has secured the pan-India mandate  for Krish-E by Mahindra, a new farming as a service (FaaS) business, introducing a digital era in farming. Krish-e is a business vertical that provides technology, access to equipment through rentals and multiple other services with the objective of increasing per acre income of farmers.

The role of DRN is to offer search (SEO), optimisation of the app (ASO) and local content creation that will help engage with the farmers' fraternity, build relevance and create engagement opportunities at large. 

The company has actively been in the digital space for 10 years and believes that language shouldn’t be a barrier but trusts that every individual can explore the platform in their own chosen language. By going all out with the search and local content creation, DRN aims to make a difference in the way farmers discover and interact with the brand.