Mumbai: Delhi NCR-based digital marketing agency Digital Kong has won the digital communication mandate for Dubai-based MMI Diplomatic. Digital Kong’s team will be taking the charge of MMI Diplomatics’ official communication across social media channels like LinkedIn and email marketing.

MMI Diplomatic is a subsidiary of the Emirates Group, Maritime and Mercantile International (MMI), which holds a 100 year long legacy in supplying premium and super premium spirits, the largest wine portfolio, and quality beers in over 40 countries across four key geographical regions: the Gulf & Middle East, East Africa, the Indian Ocean, and Southeast Asia.

Commenting on the partnership, Digital Kong COO Sanjana Nischal said, "I’m excited to once again serve the hospitality industry. My team and I equally share MMI’s vision and are elated with this partnership. Our focus will be on maintaining the legacy that MMI carries and further using our distinct marketing propositions to deliver an enhanced brand and consumer experience across funnels."

Speaking on the association, Maritime and Mercantile International key account manager Karan Dhingra said, "I’d heard tremendously well about Nischal and her team at Digital Kong through associates in the industry. The team is creative and adapts quickly to the tonality of brands. MMI has always had an innovative approach to retail and marketing, and I am sure that the experts at Digital Kong will continue to reflect the same through their analytical and contemporary approach."

Through this partnership with MMI Diplomatic, Digital Kong is headed towards implementing measurable strategies, focusing on retaining a century-long legacy, and keeping global ambassadors and diplomats connected.