Mumbai: DigiChefs, an independent and high-performance creative agency has won the social media and influencer marketing duties of Ram Bandhu, the flagship brand from FMCG company Empire Spices & Foods Ltd (ESFL).

Under the mandate, DigiChefs will be responsible for strategising, planning and executing a comprehensive social media strategy and elevating the brand's presence through creative assets, said the company in a statement. "The agency focuses on identifying best-suited influencers in the digital arena for the brand's upcoming campaigns to gather visibility and boost brand recognition by leveraging the power of social media platforms," it added.

“We feel immensely happy to be partnering with Ram Bandhu in carving their social media journey," stated DigiChefs co-founder Deep Mehta. "We aim to help the brand connect with renowned influencers in the digital space and conceptualise innovative campaigns to increase engagement and create a stronger connection with their targeted consumer base.”

“We look forward to taking the social media marketing of our flagship brand Ram Bandhu to newer heights in association with a dynamic creative agency like DigiChefs," said ESFL director Anand Rathi on the business association.