Dia Mirza and Ranveer Brar endorse Emami Healthy & Tasty‘s new cooking oil

Dia Mirza and Ranveer Brar endorse Emami Healthy & Tasty‘s new cooking oil

The edible oil brand has signed on the celebrities for the digital campaign ‘Ab Har Nivala Immunit

Dia Mirza

NEW DELHI: Emami Healthy & Tasty has roped in actor Dia Mirza and celebrity chef Ranveer Brar for the digital campaign Ab Har Nivala Immunity Wala (Now every bite is rich in immunity) of their new cooking oil ‘Smart Balance.’

Zoo Media worked on the campaign, with FoxyMoron overseeing its digital strategy across social media. The conceptualization and direction of the ad film featuring Dia Mirza’s was executed by video solutions agency The Rabbit Hole. An exclusive landing page was also developed so consumers could find out more about the product online. 

Currently, the campaign is live on Facebook, Instagram, Google Search, Quora Search, Bing Search, and Youtube.

Prachi Bali, national head – client partnerships & business head, north said: “We’re glad the agencies of Zoo could support our client’s newest venture seamlessly, in every aspect of the campaign, from signing talent to developing the product’s website so that consumers get easy access to the product’s information. In today’s way of life ‘immunity’ building products are essential and it is important brands get their messaging right around the same. I believe we’ve achieved  that with this campaign.” 

Emami Group director said, “The response to the campaign so far has been largely positive. Ranveer Brar and Dia Mirza are extremely relatable and authentic and we’re glad to have them on board as our ambassadors.”