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DGM India appoints Himanshu Nagrecha as national sales head

MUMBAI: DGM, a performance marketing network, has appointed Himanshu Nagrecha as the national sales head for all its businesses.

Nagrecha joins DGM from Mediamind where he was vice president-sales, India and MENA regions.

DGM India recently forayed into brand advertising space after the launch of dgMatix in July 2012. In 2013, DGM plans to scale up its performance and brand advertising business and foray into selected overseas markets.

DGM India MD Anurag Gupta said, "Currently, DGM‘s business is at an interesting juncture, with our performance business scaling up and dgMatix getting a great response and gaining traction in the market. Himanshu‘s association with DGM is the perfect impetus to our expansion plans. I am pleased to have Himanshu in our team and certain that his extensive experience and expertise will help take DGM‘s growth curve much higher making us one of most formidable players in the Indian digital marketing ecosystem."

Nagrecha added, "I am delighted to be a part of one of the largest online performance networks of India. DGM is well poised for next giant leap in the digital space with dgMatix reaching almost 30 per cent of the online population. Advertisers have accepted and appreciated the value created by dgMatix in defining and delivering their goals. I am looking forward to an exciting tenure at DGM."

Nagrecha has 11 years experience in media sales with over six years experience in the digital space. In his 11-year career, he has been associated with organisations like Mediamind, NDTV Media, Yahoo! India, Hindustan Times and Tata Infomedia.

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