Dettol BSI and Wipro GE Healthcare join forces to strengthen Covid-19 response

With a focus at enhancing public health system, Dettol Banega Swasth India, a flagship program by RB, in partnership with Wipro GE Healthcare India introduced training program for front line health workers amidst the raging spread of COVID-19. The integrated partnership program is aimed at training 250+ health workers across the states of Maharashtra, Uttar Pradesh, and Uttarakhand with on-ground support from Plan India and Jagran Pehel.

COVID-19 leaves some of India’s most vulnerable communities facing “a crisis within a crisis”. As per a study conducted by the United Nations (UN) in India, there have been major concerns around the impact of the crisis on vulnerable populations, especially women and children. Some of the factors include disruption in the supply of essentials and divided attention towards other healthcare facilities/support. Additionally, the public health support system assisting to fight back COVID-19 at the grassroots levels is weakening given these unprecedented challenges.

Addressing the gravity of the issue and to alleviate the panic & appropriately curb community transmission, the two-leading healthcare organisations partnered to equip ASHA workers, Anganwadi workers, women health educators and allied front line health workers in India.

Commenting on the partnership initiative, Mr. Gaurav Jain, Senior Vice President, AMESA, RB Health, said, “We at Dettol are deeply concerned given this unprecedented pandemic and its impact on our healthcare warriors exposed to vulnerable communities across the nation. We understand that our front-line workers need community support & correct upgraded skill set as they are assigned the crucial role of screening and awareness generation at the grassroots level. With a vision to support the frontline health workers, Dettol, #1 trusted partner of the Indian population and Wipro GE Healthcare joined forces to provide accurate knowledge & elevated skill sets. we hope that with this training, the community health and nutrition workers are better able to perform their field duties and carry out efficient screening and awareness activities to address the Covid-19 pandemic. We will continue to serve, educate, and partner with the aim of a healthier nation.”

“We are immensely proud to partner with RB and ‘Dettol Banega Swachh India’ initiative in enabling frontline healthcare workers strengthen their response to Covid-19. GE Healthcare’s long-standing experience in the healthcare industry has taught us that a bottoms-up approach to awareness, prevention and cure goes a long way in addressing a healthcare crisis of this scale. This partnership has allowed both organizations to come together and deploy their unique strengths in India’s fight against the Covid-19 pandemic. We look forward to take this partnership from strength to strength and play our part in creating a healthier India,” said Nalinikanth Gollagunta, Managing Director, Wipro GE Healthcare.

Dettol BSI will be providing technical support in infection prevention, best practices, as well as mobilization support through its partners in the field. Wipro GE Healthcare is the end-to-end training implementation partner, involved in content development, curriculum management and deploying experienced faculty for the program. The participants will be trained on best practices in hygiene and infection prevention, DIY tools (e.g. making a mask, preparing sanitizer at home, etc.), personal safety & precaution guidelines, recommendations for home isolation & quarantine, myth-busting and overall mental health.

Adhering to the nationwide lockdown and social distancing norms, the participants are being trained digitally through a Learning Management System that features quizzes, videos, interactive tools, and additional reading materials, available to all participants.

Latest Reads
Guest column: How the ecosystem for mom-preneurs has grown in India

“Build a tribe of teammates, advisors, investors, who will inspire you, push you and support you daily. Learn to ask for help. Everyone thinks it’s brave to go out alone. I think it’s even braver to ask for help when you need it,” said Julia Hartz, co-founder & CEO of Eventbrite.

MAM Marketing MAM
Eureka Forbes brings 'Ayurfresh' technology with Dr Aquaguard

The recently revamped Eureka Forbes has introduced another innovation – Dr Aquaguard with Ayurfresh technology, aiming to give a refreshing taste and aroma to everyday drinking water.

MAM Marketing Brands
Clovia forays into personal care category

Lingerie brand Clovia recently launched its new line of solution-based personal care products.

MAM Marketing Brands
McCann Worldgroup’s Rob Reilly joins WPP as global CCO

NEW DELHI: WPP has appointed outgoing McCann Worldgroup global creative chairman Rob Reilly as its global chief creative officer. Reilly will join the network in May and report to CEO Mark Reed. 

MAM Marketing MAM
How Mondelez India leveraged its partnership on broadcast for IPL 2020

NEW DELHI: There are campaigns and there are campaigns. But there are certain advertising messages which strike home like no other – they either leave a tear in the eye or have you feeling nostalgic. Some have you chuckling, others inspire you, while yet others leave you just feeling good.

MAM Marketing MAM
AFC announces Sportradar as Official Video and Data Distribution Partner for Major AFC Competitions from 2021 to 2028

The Asian Football Confederation (AFC) today announced an official partnership with Sportradar for worldwide data and associated media rights for major AFC competitions for the cycles 2021-2024 and 2025-2028. Under the new agreement, Sportradar becomes the Official Video and Data Distribution...

MAM Marketing MAM
Arunima Singh named Havas Life Sorento VP - digital

NEW DELHI: Havas Life Sorento has further strengthened its leadership team with the appointment of Arunima Singh as vice president digital. In this new role, Singh will drive health digital and technology vision and strategy for the agency. She will be based in the Mumbai office. 

MAM Media and Advertising People
Do Your Thng onboards Bhavna Darira as business head

NEW DELHI: Branded content marketplace Do Your Thng (DYT) has brought on Bhavna Darira as business head. She brings with her over two decades of experience in sales, marketing and brand positioning.  Darira’s past experience is with companies like Aditya Birla Financial Services, Reliance...

MAM Media and Advertising People
Dentsu International integrates iProspect and Vizeum

NEW DELHI: As part of dentsu International's streamlining efforts, the agency network will integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner.  By integrating this two award-winning agencies, dentsu brings Vizeum’s media...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required