MAM

Design Stack wins Disney Network's creative biz

MUMBAI: Mumbai-based design and communication studio Design Stack has been appointed as the creative agency for the Disney network of channels.

The agency will handle the entire gamut of off-air publicity and promotional campaigns for the Disney Channel, Disney XD and Hungama TV.

Earlier Design Stack had handled the creative duties for Disney Channel‘s Shooting Stars, a nationwide talent hunt in 2011.

Walt Disney Television International India marketing director Bikram Duggal said, "The Disney Network is committed to further increasing the visibility of our brands and creating a deeper and richer connect with the viewers across India. We felt the time was right to appoint a creative agency that understands our brand values and can help bring them alive visually in our campaigns. The team at Design Stack brings an immense amount of enthusiasm and creative excellence to the table and we look forward to their contributions on our upcoming projects."

MDesign Stack partner Priyanka Bhasin added, "We‘ve all grown up with Disney as a part of our childhood and it‘s a thrill to be associated with such an iconic brand, especially at a time when they are building a strong local presence in India."

Design Stack was founded in 2004 by Priyanka Bhasin and Anoop Patnaik as a branding and strategic design studio located in Mumbai.

Design Stack partner Anoop Patnaik said, "The Disney Channel is very particular about maintaining consistency of their brand. It is exciting collaborating with their team of sharp marketing strategists and visual communication design specialists, who have high standards when it comes to messaging and design. In a sense, it‘s a fitting partnership."

The firm has a diverse range of clients Asian Paints, Cox & Kings, Standard Chartered Bank, Times of India and Sahara Housing and Infrastructure.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/amit_tolani.jpg?itok=Q7ofUjr1
Ceat gears up to drive hard during the IPL20

NEW DELHI: It does not seem to be tiring of its partnership with the IPL. Leading Indian tyre maker Ceat has been associated with the world’s most valued cricket league since 2015.  And it has once again gone ahead and partnered with the BCCI as a strategic time out partner. It first put its money...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/media_minds_2.jpg?itok=iUblJ8d1
#MediaMinds2 | Emotional pact within our teams helped us survive this pandemic: Aditya Kanthy

NEW DELHI: Having spent more than 17-years of his professional career with DDB Mudra Group, Aditya Kanthy is very proud of two things; the amazing work that the creative powerhouse is constantly churning out and the emotional bond that all the members of the team have developed. And he attributes...

MAM Podcasts
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/cadbury.jpg?itok=JxDUpnun
Cadbury Dairy Milk partners with Mumbai Indians to spread sweetness

NEW DELHI: Cadbury Dairy Milk has partnered with Mumbai Indians as their official Goodness Partner to spread the message of acknowledging the unacknowledged with the “#SayThankYou” initiative.  As part of this initiative, the brand will double the total runs scored in all Mumbai Indians matches to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/rcb.jpg?itok=UFzPqefH
This IPL season, RCB celebrates Covid warriors

NEW DELHI: We are living in a new normal and the idea of heroes in the field has got redefined in the past six months as regular people have transformed themselves into selfless frontline warriors who are winning the battle of humanity. During IPL season 13, Royal Challengers Bangalore will be...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/stylam.jpg?itok=Dx5Qevw_
Stylam associates with Kings XI Punjab for IPL 2020

NEW DELHI: Stylam, a leading laminate company, has come onboard as Associate Sponsor for Kings XI Punjab for the upcoming season of the Dream11 Indian Premier League (IPL).  Stylam’s logo will feature on the trousers of the team for the duration of the tournament. Over the course of the season,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/fake.jpg?itok=HXPxkpNX
'Fact or Fake': 61% news consumers in India see fake news as major concern

NEW DELHI: The news credibility index in India stands at a meagre of 39 per cent, indicating that 61 per cent of news consumers in the country see fake news as a major concern, reveals the 'Fact or Fake' report released by media consulting firm Ormax Media. The survey was conducted among 2,400...

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/mathur.jpg?itok=I9ymHnPu
Mathrubhumi Group delivers exceptional performance during Onam 2020

This year, with the ongoing pandemic and other calamities that has been plaguing the State, Onam was in the vicinity too.  The team from Kerala’s formidable media group Mathrubhumi decided nothing is enough to stop them and created history by roping in more than 1000 advertisers on board out of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/divi.jpg?itok=4sNLBRmH
Divinity Studios launches through a multi-million dollar joint venture with Hollywood’s Langhard Limited

As the Indian entertainment industry takes centre stage in the global entertainment landscape, the audience’s preferences for distinctive content from around the world has also witnessed a sharp rise. To cater to this evolving demand and elevating the viewing experience, Hollywood's leading...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/jsw.jpg?itok=E5IozTRC
JSW Paints ropes in Alia Bhatt and Ayushmann Khurrana as brand ambassadors

MUMBAI: JSW Paints has signed Bollywood actors Alia Bhatt and Ayushmann Khurrana as its brand ambassadors. The company is set to release its first-ever marketing campaign featuring both these Bollywood actors. The campaign, ‘Har Rang Har Kisi Ka’, celebrates the diverse colours of India and...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required