Report on Shemaroo

Dentsu's content creation engine now leverages the power of GPT-3 model

Puts the power of AI-led copy-creation in the hands of every creative across dentsu.

MUMBAI: Dentsu Asia Pacific’s Data Sciences division has unveiled a GPT-3 powered content generation engine. The engine is designed to produce several iterations of creative copy tied to historic and predictive performances of content and is embedded in dentsu Marketing Cloud (DMC) – the media-marketing giant’s proprietary consumer insight and intelligence platform for creative and performance marketers.

Generative Pre-trained Transformer version 3 (GPT-3 or GPT 3) by OpenAI is, by far, the most powerful language model in history. By linking GPT-3 with performance data, this content generation engine puts the power of artificial intelligence-led copy-creation in the hands of every creative across dentsu.

Dentsu Webchutney & dentsumcgarrybowen India chairman Sidharth Rao said, “While compelling storytelling is paramount to connecting brands with their audiences, data enables one to move beyond a single limiting thought to unlock the full potential of an idea. As a digital-first creative network, products such as the GPT-3 powered content engine will enable our teams to mitigate the pressure that content creation requires through the intelligent use of technology to drive efficient creative product and deliver better customer experiences.”

Available in 15 languages and applicable globally, the product is extremely easy to use. The GPT-3 powered Creative Engine will be merged with dentsu international’s marquee data-driven marketing engine – the dentsu Marketing Cloud. Users simply feed the engine with a seed social media caption, theme or topic and the engine generates several iterations of the best predicted performing caption(s) or post copy within a few seconds. The underlying intelligence of the tool can apply quantitative analysis to both pre and post-live-testing cycles and uses AI & ML (machine learning) to predict how audiences will engage and react to any creative message in real-time.

“AI & ML allow for the intelligent processing of information to deliver better efficiencies. With neuro-linguistic programming and deep learning coming to the forefront of data-driven creative messaging, enabled by GPT-3 and its applications, the link between effective creative messaging and content generation at scale is entering its golden era. The use of this new technology within our creative product is testament to intelligence augmentation at the driving seat of creative innovation and yielding better outcomes for clients and marketing practitioners the world over,” added dentsu Programmatic CEO & dentsu Asia Pacific chief data officer Gautam Mehra.

Latest Reads
NYUMI launches five new products for urban Indian women

New Delhi: Direct to consumer start-up, Nyumi has entered the fast-growing nutraceutical space with the launch of five critical products specifically formulated for the urban Indian women. The company addresses the specific issues of nutrient deficiencies in Indian women through products that blend...

MAM Marketing MAM
Wondrlab ropes in Bilal Ansari as lead-data

New Delhi: Wondrlab strengthened its senior leadership team on Tuesday with the appointment of Bilal Ansari as lead-data. He will report to Wondrlab, co-founder and managing partner, content platform, Rakesh Hinduja. Ansari comes with expertise in data analysis for business and brand solutions –...

MAM Media and Advertising People
Manforce condoms rolls out a new ad ahead of Father's Day

Mumbai: Manforce condoms has released a new ad ahead of Fathers’ Day in continuation of its last year's campaign ‘Better Endings’ on unplanned fatherhood. The ad points to the increased time spent behind closed doors by couples getting caught up in increased moments of intimate indulgence, leading...

MAM Marketing MAM
The Minimalist launches Covid Care Program for its employees

Mumbai: Mumbai based creative solutions group, The Minimalist has announced a Covid Vaccine Cover program for its employees which will cover the entire team of 140+ people, across offices. The program will cover vaccine expenses for the employees and include their spouse, parents, and upto two kids...

MAM Marketing MAM
Havas Media Group India announces key elevations for senior management

Mumbai: Havas Media Group India on Monday announced several new elevations and promotions, as it gears up to accelerate its growth across key markets in the country.

MAM Marketing MAM
TCM Sports Management appoints Sudip Roy as EVP – New Business

New Delhi: TCM Sports Management, a full service sports marketing and management company has appointed Sudip Roy as executive vice president – New Business. Roy will be responsible for developing revenue strategies for the new business verticals -Digital platforms, Branded content opportunities in...

MAM Media and Advertising People
L&K Saatchi & Saatchi ropes in Kanishka Vashisht as executive creative director

New Delhi: L&K Saatchi & Saatchi strengthened its creative team on Monday with the appointment of Kanishka Vashisht as the executive creative director. Vashisht will be based out of New Delhi and will manage all brands for the region. He will report to L&K Saatchi & Saatchi, Joint...

MAM Marketing MAM
Aon brand replaces Anviti Insurance Brokers in India

Mumbai: Global professional services firm providing a broad range of risk, retirement, and health solutions, Aon plc on Monday announced that it will operate its insurance and reinsurance broking business under the Aon brand name in India, effective immediately. Aon acquired a 49 percent stake in...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required