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dentsu X tops global RECMA rankings for third time in a row

The agency leads Indian market with a 40 per cent YoY growth rate.

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Mumbai: RECMA, the independent research firm that evaluates media agencies, has launched its ‘overall activity volume rankings’ report for July 2021. According to the report, dentsu X has been acknowledged as the ‘fastest-growing media agency globally'. With 8.8 per cent Year-on-Year (YoY) agency growth and a growth of 81 per cent over time, dentsu X has won the title for the third consecutive year.

“To be recognised in this way for three years straight is a great endorsement of our proposition, ‘experience beyond exposure’, which places consumer delight back at the heart of marketing," said dentsu X global client & brand president, Sanjay Nazerali while commenting on the RECMA ranking. "It is a testament to the long-held dentsu edict of ‘servant leadership’ - we only win when our clients, teams, and partners win too," Nazerali added.

Additionally, basis the qualitative parameters, the agency also secured the title of ‘#1 dominant agency’ by RECMA in February. The agency has bagged this recognition for the second time in a row.  

dentsu CEO, media - South Asia and dentsu X India CEO, Divya Karani shared, “Our trajectory is a reflection of sharply identifying marketers’ needs and partnering them in driving real outcomes. Creating sustainable value, prizing the enduring over the short term is how we have become trusted partners.

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