MUMBAI: RECMA, the independent research firm that evaluates media agencies, has acknowledged dentsu X as the most ‘dominant agency’ of India.

The diagnostic report released on 2 December 2020 audited the performances and competences of 17 agencies based on 18 criteria. dentsu X has secured the top position and won the much-coveted title for the second time in a row.

The in-depth report captures competitive pitches, agency momentum, resources and the client profile of each agency. 

dentsu X India chief executive officer Divya Karani said, “It is a glorious recognition of the remarkable work that we have put in towards our ‘experience beyond exposure’ thinking and deep client partnerships that affect business outcomes. We are a team that sets itself tall goals and then does all it takes to achieve them.”