MUMBAI: Dentsu International has officially launched the new iProspect around the world as a game-changing digital-first end-to-end media agency. The iProspect teams, in India and in partnership with over 90 other markets, will now collectively be the first agency to offer performance-driven brand building at a global scale.
As part of the launch, the agency revealed its global proposition as being the intersection of where the science of performance marketing and the art of brand building come together. This, the agency believes, enables it to optimise in real-time and with precision, in order to accelerate brand growth, in the short and long term.
Through the belief in this proposition, iProspect has adopted the “Brands Accelerated” tagline to sit beneath a reimagined logo within a new accessible brand identity and website.
iProspect global president Amanda Morrissey said, “We are a new force in the industry, one that draws on decades of expertise carefully brought together to create an agile, scaled, digital first organisation built for the future and delivering today. In fact, the only thing that has stayed the same is the name, but even that looks different. With precision and at pace, the new iProspect is able to learn, flex and scale its output to transform a brands’ performance and provide effective business growth; immediately and in the future.”
She further added, “Created from the ground up, the new agency has been collectively built by 93 local market teams working together and understanding the necessity for global consistency yet having the insight to locally adapt for their unique client, consumer and market demands. With this approach, the new iProspect is not a classic top-down ‘one size fits all’ global agency model, but more of an ‘all sizes fit within’ agency framework, with the same global vision and purpose”.
iProspect India CEO Rubeena Singh said, "With the launch of iProspect’s new structure, we are extremely proud to be the first agency to offer performance-driven brand building at scale. Over the years, our mission and vision have definitely evolved and with the rapidly evolving environment, one has to change. The one thing that has stayed constant is that we continue to remain focused on driving business results for our clients."
The new agency will fuse existing capabilities such as brand building, strategic planning, business intelligence, marketing activation and performance optimisation, plus the capabilities of scaled services within dentsu international; to give the teams huge breadth and depth of skills to draw upon to accelerate client growth.
