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dentsu intl consolidates creative business under Dentsu Creative; names Ajay Gahlaut group CCO

The global creative network will combine creative, media and CXM.

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Mumbai: dentsu international global CEO Wendy Clark and global CCO Fred Levron have announced the launch of global creative network Dentsu Creative at Cannes Lions. Ajay Gahlaut has been named group chief creative officer and will be in charge of media and CXM besides Dentsu Creative in India.

Dentsu Creative will serve as the sole creative network for dentsu international working with clients around the globe. It will bring together the best of creative, media and CXM. dentsu international has united its creative agencies including DentsuMB, 360i and Isobar, and expanded its entertainment, earned attention and experience capabilities.

“The launch is part of a broader strategy aimed at simplifying client engagement and injecting creativity in everything dentsu international does, all backed by a depth and breadth of creative capabilities that are unparalleled in the market,” said the statement.

Led by Fred Levron, who joined dentsu international as chief creative officer in November 2021 and has demonstrated the transformative power of creativity throughout his acclaimed career; Dentsu Creative will be comprised of 9,000 creative experts in 46 markets connected to 37,000 media and CXM experts across dentsu international and collaborate closely with dentsu’s creative team in Japan. In the near future, further leadership announcements will be made as Dentsu Creative brings in the next generation of strategic, production, business and creative leaders.

“If you had the chance to build a brand new global creative network designed for the modern world, what would it look like? That is what we are answering with the launch of Dentsu Creative,” said dentsu international chief creative officer Fred Levron. “Clients, talent and the industry at large are craving for a change: in the way we build brands, in the way we collaborate and, in the role, we give to creativity. If the current players have set the rules of the previous century, we have the ambition to set the rules for the decades to come.”

“At dentsu, we’re building a modern agency network fuelled by horizontal creativity – a creativity designed to unify our people, their capabilities and our delivery for clients,” said dentsu international global CEO Wendy Clark. “We’re fortunate to draw from our Japanese heritage steeped in a relentless focus on craft, innovation and creativity. This legacy inspired our vision for modern creativity that was born in Japan and raised in a connected world. Dentsu Creative offers a simplified, modern creative proposition that answers clients’ needs for us to break down agency silos and inefficiencies and seamlessly connect our talent around the right client opportunities at the right time.”

“Dentsu has over the years, time and again demonstrated innovation through creativity. With Dentsu Creative, we will unite our creative talent under one brand; this will further simplify client engagements and strengthen our creative prowess,” said Dentsu Creative CEO India Amit Wadhwa. “Moving with times is important and now is the time to transform brands and businesses through the lens of Modern Creativity. Dentsu Creative ensures the best output for our clients and the best opportunities for our people, which is the most exciting part for me.”

“With Dentsu Creative, we will transform the creative face of dentsu as a network. As we add modern creativity to all the disciplines within the network and combine them, we will create a new-age powerhouse,” said Ajay Gahlaut. “Our aim is to bring profit and purpose together for our clients and our people. This is what the industry has been waiting for, and we are the forerunners of this breakthrough. Exciting times ahead!”

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