NEW DELHI: Zeno Health (erstwhile Generico) has awarded its mainline and digital creative duties to Dentsu Impact India, the creative agency from the house of dentsu international. Dentsu Impact won the account following a multi-agency pitch that also involved several other leading agencies.

As part of the mandate, Dentsu Impact will build a strong foothold for Zeno Health in the growing retail and online pharmacy space across the country. The agency will kickstart the association with the launch of a massive campaign for Zeno Health in Mumbai. 

Dentsu Impact president Amit Wadhwa said, “The rise of online pharmacies in the healthcare segment has been phenomenal. We are excited to partner with Zeno Health, an omnichannel player in this segment whose focus is to build a holistic healthcare environment that is accessible and affordable to all. We are looking forward to creating some great work together.”

Zeno Health founder Siddharth Gadia commented, “We are beginning the brand creation journey for Zeno Health and we cannot imagine a better partner than Dentsu Impact to unveil this journey to the world. We look forward to creating an impeccable consumer healthcare brand, together.”