New Delhi: Dentsu Group announced on Wednesday that its board of directors has decided to appoint Jean Lin as new executive officer of the company, effective on August 1. Lin will also continue in her current role as global CEO of Creative Services Line of dentsu International Ltd.

Lin will advise and guide the development of dentsu Sustainable Business Solutions (dSBS) which will be at the core of the sustainable client solutions provided across dentsu Japan network and dentsu International. "This distinctive proposition will accelerate client growth by bringing together dentsu’s deep understanding of consumers and commitments to society, with creativity and technology, to create an ecosystem of co-creation with clients and partners to drive ‘growth from good’, '' the company said in a statement.

Dentsu Group president and CEO, Toshihiro Yamamoto said, “At dentsu we believe in helping to realise a better society by contributing to the good progress of our clients and their consumers, our partners and our people. Dentsu Sustainable Business Solutions is core to delivering on our social commitments and business strategy, and I am delighted Jean’s entrepreneurial spirit, experience in creativity and digital transformation, industry leadership and personal commitment to sustainability will help guide its development.”

Lin founded wwwins Consulting, a digital agency in 1999, which was acquired by Aegis Media in 2004. Subsequently, she became the first head of Isobar's Greater China office. In 2014, she was elevated to Isobar global CEO, and appointed as Isobar global chief executive chairman in March, 2020. In 2016, she was also made a member of the Global Executive Team of Dentsu Aegis Network (now dentsu International), Isobar's parent company. Lin was appointed in her current role as the global chief executive officer, Creative, dentsu International in November, 2019.