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Dentsu Creative India names Sudhir Das as executive creative director

Earlier, he was with Leo Burnett as associate executive creative director.

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MUMBAI: Dentsu Creative India has announced the appointment of Sudhir Das as executive creative director (ECD). He will report into Dentsu Webchutney & dentsuMB chief creative officer (CCO) Arjuna Gaur.

In his new role, Das will oversee and strengthen the creative capabilities of the agency’s Bengaluru office, further leveraging the power of ‘Modern Creativity’ across brands, according to the agency.

Armed with two decades of experience, Das has won over 50 national and international awards. Prior to this, he was with Leo Burnett as an associate executive creative director (AECD). In his previous roles, he has worked with brands like Coca-Cola, Nestle, Apple and Airtel, to name a few. His notable campaigns include ‘Ras-Ras mein India’, ‘Me and Meri Maggi’, ‘Spicejet Democracy’ and ‘Cardekho Back-Off’ - covering the gamut from large, populist, TV-led campaigns to documentary-style film-making to super-technical experiments marrying cars and music.

Speaking on the appointment, Arjuna Gaur said, “Sudhir Das is an experienced creative leader with some of the world’s biggest brands in his portfolio. He is as comfortable with mainline advertising as he is with new age forms and is an engineer to boot! A brilliant well-rounded creative, Sudhir will be an invaluable addition to the team."

Sudhir Das added, “The Cannes jury has confirmed what we knew all along - this is the best agency to be in. I am super excited to be joining this bunch of incredibly talented and hard-working people and aim to continue their awe-inspiring trajectory of success.”

Dentsu Creative India was recently declared the 'Agency of The Year' at the Cannes Lions Festival of Creativity 2022 - a first-ever for India. It was a hat-trick for the agency with Dentsu Creative India also lifting a Titanium for its ‘Unfiltered History Tour (UHT)’ Campaign in addition to bagging three Grand Prix - another first, two Gold Lions and three Silver Lions - making UHT the most awarded work not only from India but globally.

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