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Deepika Padukone to launch global lifestyle brand rooted in India

It is expected to roll out in 2022.

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Mumbai: Actor Deepika Padukone has announced to launch her lifestyle brand rooted in India. It is expected to roll out in 2022 and the first category of launch will focus on beauty and skincare, according to a statement.

The brand will have its roots in India but will have a global reach and appeal. The beauty and skincare category specifically, while rooted in India, will be backed by science, said the statement.

“India, I believe, has always been positioned uniquely. While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal,” said Padukone.

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