MUMBAI: DDB MudraMax has won the media mandate for Garuda Polyflex Food, which operates under the brand name ‘Gone Mad’.

The account, won after a multi-agency pitch, will be handled out of the DDB MudraMax Bengaluru office.

Garuda Polyflex Food MD V Jayachandran said, “We, at Garuda Polyflex Food are very happy to have DDBMudraMax as our media partner. They bring with them, significant expertise of having managed media for reputed organisations in India. They also bring the attitude in line with our brand “Gone Mad”, which makes them a perfect fit for us. We look forward to a long and fruitful partnership.”

DDB MudraMax AVP and head south Anilkumar Sathiraju said, “We are very excited to work on this brand called Gone Mad. It’s one of its kind and we’ve got some exciting work coming up very soon. Some of the brands coming soon from the house of Garuda Food is something that you need to wait and watch out.

Garuda Food is a $500 million, 22 year old food & beverage company. It is a part of Tudung Group which deals in Agribusiness and FMCG distribution. It has 13 production facilities in Indonesia, China and India with over 20,000 employees.

Garuda Food offers a range of snacks, confectioneries, biscuits, tea and coffee based beverages, flavoured milk, jelly drink and fruit flavoured drinks. In the year 2011, Garuda Food entered into a joint venture with Polyflex Group to form Garuda Polyflex Food Pvt Ltd to enter the Indian market.