DDB Mudra wins Itz Cash creative mandate

DDB Mudra wins Itz Cash creative mandate

MUMBAI: DDB Mudra has won the creative mandate for Itz Cash, post a multi-agency pitch.

The account size is pegged at around Rs 200 million.

There is no incumbent on the account. DDB Mudra Group chairman and CCO Sonal Dabral said, “It’s always exciting to partner a client and work on a brand that believes in innovative thinking and open to doing things in a refreshing way. Itz Cash is exactly that. Innovation is at the heart of this brand and we’re looking forward to creating some breakthrough work on it.”

DDB Mudra Group president Rajiv Sabnis said, “Itz Cash is an exciting brand that has embarked on a journey of becoming a premier & innovative pre-paid payment solution company. Navin Surya and his team have decided to engage DDB Mudra in their ambitious growth plans and their vision of building a world-class consumer facing brand in the multi-service, pre-paid solutions domain. It gives us the unique opportunity to build a consumer brand in a category that is relatively nascent in India. It looks like a fast-paced and exciting road ahead.”

Itz Cash managing director Naveen Surya said, "We are proud to partner with DDB Mudra and are looking forward to a long, exciting and committed relationship with the Group."

Itz Cash Card Ltd, part of the Essel Group, was established in 2006. Itz Cash initiated the concept of prepaid payment solutions to the Indian consumer and various business entities.