Mumbai: Saad Khan has been roped in by DDB Mudra as president and managing partner - growth & strategy. He will lead business and build on strategic capabilities for the West region of the Group.

With more than two decades of experience under his belt, Khan has worked with brands such as Coca-Cola, Amul, Reckitt Benckiser, Tata Motors, ITC Foods, Volvo Cars, Honda, and Nerolac. His strategic expertise in building the Tata Motors' brand has played a significant role in its success within the EV category.

Prior to joining the DDB Mudra Group, Khan worked with FCB Ulka overseeing strategy in Mumbai and Bengaluru.

Commenting on the new appointment, DDB Mudra Group chief creative officer Rahul Mathew said, “For us, strategic thinking and creativity aren’t departmental functions. We’ve always believed our core to be great creativity built on strong thinking. And Khan embodies the same and will strengthen this belief; not just in the kind of work that we do, but in the conversations we have.”

Speaking on his role at DDB Mudra Group, Khan said, “It’s been around 21 years since Mathew and I worked together. My recent chats with him made me realise that we are still as passionate about advertising as we were a couple of decades ago. I am looking forward to hitting the road with him once more.”

In his leisure time, Saad enjoys reading and going on long runs.