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DDB Mudra bags media and creative account for Yamaha's Ray

MUMBAI: The DDB Mudra Group has been awarded the creative and media mandate for Yamaha‘s soon to be launch scooter Ray.

Ray will hit the road in mid-2012, marking Yamaha Motors‘ entry in the scooter industry in India.

Sources close to the development revealed that the agency has received an informal confirmation on the matter and the official signing will take place over the next couple of days. The agency‘s Delhi office will be handling for the account.

The motorcycle brands of Yamaha are handled by JWT ADK Fortune which is a joint venture between JWT and Japanese agency ADK.

Earlier, at Auto Expo 2012, Yamaha Motor had unveiled its plan to launch a scooter prototype in India called Ray to be targeted at young Indian girls. With the launch of the scooter model later this year Yamaha will now be present across all growing 2-wheeler segments.

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