DAN India’s Hyperspace to enhance effectiveness post lockdown

It has rolled out an Information Signage Program

MUMBAI: As the countrywide lockdown eases, organisations across sectors are deeply focusing on the health and safety agenda to sail through the Covid2019 era. In an endeavour to support the organisation's efforts towards safeguarding their staff, customers and clients, Hyperspace, the shopper marketing consultancy from Dentsu Aegis Network, has rolled out an Information Signage Programme. The program offers a bouquet of solutions that will enable social distancing, safety and hygiene across eleven touchpoints. A set of collateral designs on notable do’s and don’ts are also a part of the program.

The eleven touchpoints include the entry gate, stairs, elevators, reception, washrooms, meeting rooms, cabins, walking areas, cubicles, general seating areas as well as the cafeteria. Moreover, these flexible and quick solutions can be implemented with much ease across all types of offices.

Hyperspace AVP Sandeep Sawant said: “Covid2019 has altered our life and we just can’t afford to snap back into old ways especially when the risk of the virus is still hovering over us. While safety is of utmost importance, gaining momentum in business is also essential. In the midst of multitasking, being hypervigilant always may be challenging for any organisation, that’s where Hyperspace steps in and supports clients with the Information Signage Program. Leveraging DAN’s PAN India presence and strong legacy, Hyperspace will deliver this offering to corporate offices, branch offices, regional offices, factories as well as dealer outlets.”

“One of the recent surveys revealed that 93 per cent employees are stressed about returning to office, fearing that health could be compromised. In such a situation, it’s imperative for any organisation to acknowledge these sentiments and indulge in offerings like the Information Signage Program. After all, happy employees are more productive than the ones surrounded by concerns. We’re living through unprecedented times, and unusual circumstances call for extraordinary measures. By implementing a handful of extreme protocols, we’ll survive this pandemic together and emerge stronger,” said Postterscope APAC president and DAN India COO media brands Haresh Nayak.

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