MUMBAI: Dalmia Bharat Group has awarded its OOH mandate to Dentsu Aegis Network’s OOH Media & Experiential agency Milestone Brandcom for the eastern region following a multi-agency pitch. The business will be handled by the agency’s Kolkata office. This win adds to the growing kitty of Milestone’s clients in India.

Milestone Brandcom shall provide OOH Media & Experiential Service to Dalmia Bharat Group, which includes planning, buying & creative innovations of outdoor media & experiential communication across six states in East region which includes Bihar, Chhattisgarh, Jharkhand, Odisha, Sikkim, UP and WB.

Dalmia Bharat Group Group marketing head BK Singh says, “We have very strong confidence in the long-term growth opportunity of the Indian cement industry. We have ambitious plans to leverage this opportunity through our core experience and proven expertise in the industry.”

Dalmia Bharat group executive director of sales and marketing in East Indrajit Chatterjee adds, "We are the fastest growing cement manufacturer in Eastern India with unique multi-brand portfolio and have an ambitious growth plan for this region. We want to leverage the expertise of Milestone Brandcom in this market to establish all our brands.”

Dalmia Group Cement is one of the leading brands in the country in terms of annual turnover. In the East, especially in Orissa and Bengal, Konark cement is a household name and carries solid equity among the customers.

Milestone Brandcom CEO and MD Nabendu Bhattacharyya mentions, “We are excited at the prospect of partnering with Dalmia Bharat Group to comprehensively leverage OOH to engage with their consumers across brands & markets. I truly believe, OOH promises a great brand engagement through innovative outdoor solutions and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and research for them and create some disruptive iconic campaigns for them through this association.”