Dainik Bhaskar handpicks Concept Communication

Dainik Bhaskar handpicks Concept Communication

Team Concept will collaborate with them for their brand execution goals.


Mumbai: Dainik Bhaskar, India’s No. 1 regional daily newspaper has launched in Mumbai. Concept has been exclusively mandated to manage the brand. Here, Concept partners Bhaskar.

Launching a newspaper in the country's financial capital city is no easy task, a challenge to boot. And doubly more complex a task from the PR deliveries point of view.

Post a thorough search the Bhaskar Group selected and cherry picked Team Concept as their partner to help them with brand execution goals.

Concept Communication -  India’s No 1 Independent Integrated Communication agency -  brings with it deep knowledge subject categories coupled with a thorough  understanding of the consumers' spectrum that influence and impact its PR solutions something that matches Dainik Bhaskar's current set of requirements -  to do with their launch and future sustenance.

Commenting on the win, Concept Communication chairman and managing director Vivek Suchanti said, “Dainik Bhaskar Group and Concept Group have a long-standing association. Trust of brands like Dainik Bhaskar, one of India’s premier brands, is of paramount importance. We are naturally very happy that they have chosen us to partner with them with such a prestigious launch.  We look forward to creating a targeted and effective solution for the brand”

Bhaskar Prakashan Pvt Ltd managing director Kailash Agarwal said, “We are on a journey to expand our footprint across the country and consolidate our current position of No 1 newspaper. We were looking for strong partners who could help us launch the brand in Mumbai. We found the team Concept both insightful and proactive. We believe that they are the right partners for us in our journey.”