MUMBAI: FMCG major Dabur has signed Priyanka Chopra as the new brand ambassador for Dabur Amla hair oil that has been restaged with a younger, modern look and a brand new product proposition of "Mazbooti bhi, Khubsoorati bhi".

The new identity now has Chopra‘s face on the front label.

Dabur India marketing head - hair oils Minoo Phakey said, "Dabur Amla hair Oil has always been associated with beauty and has been known as the key behind strong, healthy, long and beautiful hair. The new look maintains the continuity with the brand‘s beauty association while infusing a youthful appeal."

The brand has also been endorsed by celebrities like Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor and Rani Mukherjee.