MAM

CupShup leverages the power of India’s most favorite social habit to promote Dice Media’s web series What The Folks! season 2

The marketing plan will pan over 200 corporates in 3 cities

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/02/own.jpg?itok=qae142cX

MUMBAI: CupShup, the venture known for the popular technique of converting tea and coffee cups into a platform for brands, has launched a campaign promoting Dice Media’s newest web series What The Folks! Season 2. The series is a modern take on how families grow together despite their differences. What The Folks! Season 2 will be a crazier, funnier and a warmer journey of a family dealing with challenges thrown at them. In a bid to promote the series, CupShup will reach out to over 200 corporates across Mumbai, Delhi NCR, and Bengaluru.

Banking on the popularity of the characters in the series and their likeability among the masses, CupShup has embarked on a unique plan of action. Five different creatives have been used in different paper cups, which carry quirky one liners about each character in the series. The campaign will be carried on till 5th November 2018.

Speaking about this, Mr Sanil Jain, Co-Founder, CupShup, said, “What The Folks! is an extremely popular web series and people across all age groups identify with it and the characters therein. Another habit that every Indian identifies with is drinking tea. There thus could not have been a more perfect amalgamation than to promote the series and its characters through paper tea cups. The already famous series will only grow in popularity and resonate across the cities.”

Adding her comments, Aditi Shrivastava, co-founder of Pocket Aces said, “After a successful partnership last year, we were excited to repeat our collaboration with CupShup this year. Corporates are the perfect target audience for What The Folks!. The idea is to grab their attention while they're sipping on their day's cuppa and to remind them that some great content to indulge in is just a click away. Our online reach is about 50 million per week and offline partners such as CupShup help us make our engagement with audiences that much more personal.” Shrivastava adds, “It also helps extend visibility for our partner brands Epigamia and Pepperfry to this audience. So it's a win-win-win, the way we see it”

The paper cups are a cue which triggers people to start talking about something; discussions that may not happen when they see a hoarding. Using this vantage point, CupShup hopes to receive tremendous response from the target audience for the web series. Giving the age-old medium a new lease of life, CupShup has delivered various other advertisements earlier worth half-a-million dollars for many other brands over the past three years.

Once it has dug its feet in colleges and corporate offices, CupShup plans to make use of this access to provide other kinds of marketing services. For starters, CupShup helps its clients place some of their sample products at offices for potential customers to try.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/the-ad-club-bangalore.jpg?itok=DVUMBEcL
Advertising world should re-strategise business now to sustain the impending economic blow

NEW DELHI: The ongoing global lockdown prompted by the deadly COVID-19 has pushed the world economy off a cliff, with even the most developed nations staring into an impending dark phase of recession. The Indian economy, which was already dealing with certain setbacks, is also going to be hit...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/britannia.jpg?itok=d3bIk0nI
Britannia partners with Dunzo for doorstep delivery of food essentials

MUMBAI: Britannia Industries has partnered with on-demand e-commerce platform Dunzo to deliver all its products in this unprecedented situation. Customers can avail Britannia products through the Dunzo app in under an hour of ordering from the ‘Britannia Essentials’ store.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/popcorn.jpg?itok=h2lr6l3q
Popcorn Furniture joins hands with Good Karma for one-month campaign

MUMBAI: On World Health Day, educational furniture manufacturing company Popcorn School Furniture announced a one-month campaign focused on the mental wellbeing of the children. The campaign, launched in association with Good Karma, aims to mitigate the stress in children during the COVID-19...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/mcdonalds.jpg?itok=wY-0Tisd
McDonald’s India introduces a unique ‘Work from Home’ policy for its Restaurant Management Team and Frontline Crew

MUMBAI: Westlife Development Ltd that owns and operates McDonald’s Restaurants in West and South India has introduced a unique ‘Work From Home’ policy for its restaurant management teams and the frontline crew, who are unable to go to work due to the nation-wide lock down. The move is intended to...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/images.jpg?itok=Wd3rHCXh
DE BEERS GROUP CONTRIBUTES FUNDS ACROSS BOTSWANA AND NAMIBIA TO SUPPORT COVID-19 RESPONSE

De Beers Group today announced that it will contribute $2,500,000 across Botswana and Namibia to aid the response to the COVID-19 crisis.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/kan.jpg?itok=MmRTRzJY

Photo by Andre Benz on Unsplash

Consumers don’t want brands to stop advertising despite COVID-19: Kantar study

MUMBAI:  Consumers don’t want brands to stop advertising and it must not be exploitative, says Kantar's new study. Majority also believe that coronavirus must not be exploited to promote a brand.   The study seeks to gauge urban India’s sentiments, behaviours and expectations from brands during the...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/shoclues4.jpg?itok=2xG_uwn7
ShopClues Announces 48-hour Delivery of Essentials in Delhi & Gurgaon

MUMBAI: E-commerce marketplace ShopClues announced a quick two-day delivery of orders of essential items for its customers in Delhi and Gurgaon. The service has gone live starting today i.e. April 7, 2020. India is currently under a 21-day lockdown order by the government to combat the spread of...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/harkeness.jpg?itok=G3t8JzDn
Harkness Screens joins the fight against COVID-19

MUMBAI: Harkness Screens recently announced that it would be starting a number of research and development projects into ways that they could support healthcare workers, social care workers and key workers; thereby using their unique skills and broad geographical footprint. With factories in the US...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/SD.jpg?itok=i9kYmgsW
Tollywood Music Director Sathya announces exclusive Dubsmash challenge on ShareChat for his upcoming composed song on Covid 19 awareness

Tollywood's popular music director Sathya today announced a 5 day Dubsmash Challenge exclusively for ShareChat users to participate and record videos on his newly composed song. The newly composed song is created especially to create awareness around COVID 19 amongst its fans. The video song is...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required