MAM

CupShup leverages the power of India’s most favorite social habit to promote Dice Media’s web series What The Folks! season 2

The marketing plan will pan over 200 corporates in 3 cities

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/11/02/own.jpg?itok=qae142cX

MUMBAI: CupShup, the venture known for the popular technique of converting tea and coffee cups into a platform for brands, has launched a campaign promoting Dice Media’s newest web series What The Folks! Season 2. The series is a modern take on how families grow together despite their differences. What The Folks! Season 2 will be a crazier, funnier and a warmer journey of a family dealing with challenges thrown at them. In a bid to promote the series, CupShup will reach out to over 200 corporates across Mumbai, Delhi NCR, and Bengaluru.

Banking on the popularity of the characters in the series and their likeability among the masses, CupShup has embarked on a unique plan of action. Five different creatives have been used in different paper cups, which carry quirky one liners about each character in the series. The campaign will be carried on till 5th November 2018.

Speaking about this, Mr Sanil Jain, Co-Founder, CupShup, said, “What The Folks! is an extremely popular web series and people across all age groups identify with it and the characters therein. Another habit that every Indian identifies with is drinking tea. There thus could not have been a more perfect amalgamation than to promote the series and its characters through paper tea cups. The already famous series will only grow in popularity and resonate across the cities.”

Adding her comments, Aditi Shrivastava, co-founder of Pocket Aces said, “After a successful partnership last year, we were excited to repeat our collaboration with CupShup this year. Corporates are the perfect target audience for What The Folks!. The idea is to grab their attention while they're sipping on their day's cuppa and to remind them that some great content to indulge in is just a click away. Our online reach is about 50 million per week and offline partners such as CupShup help us make our engagement with audiences that much more personal.” Shrivastava adds, “It also helps extend visibility for our partner brands Epigamia and Pepperfry to this audience. So it's a win-win-win, the way we see it”

The paper cups are a cue which triggers people to start talking about something; discussions that may not happen when they see a hoarding. Using this vantage point, CupShup hopes to receive tremendous response from the target audience for the web series. Giving the age-old medium a new lease of life, CupShup has delivered various other advertisements earlier worth half-a-million dollars for many other brands over the past three years.

Once it has dug its feet in colleges and corporate offices, CupShup plans to make use of this access to provide other kinds of marketing services. For starters, CupShup helps its clients place some of their sample products at offices for potential customers to try.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/zee5_0.jpg?itok=2NJfnBtB
iProspect India to handle SEO for ZEE5 Global

MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), will now be the search engine optimisation (SEO) of ZEE5 Global.  iProspect India will offer its extensive SEO services to the OTT platform to help increase viewership sessions on ZEE5 from organic...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/meloraa.jpg?itok=mzyZTgRl
Melorra’s Valentine’s campaign urges men to go beyond the traditional gift ideas

MUMBAI: Melorra, India’s fastest growing fine jewellery brand that’s making gold trendy for everyday wear has unveiled its latest Valentine’s Day campaign. Trending as #UpYourGiftingGame across all social media platforms, the campaign urges men to go beyond the traditional roses, teddy bears, and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/godrej.jpg?itok=5i04OdIk
Godrej releases digital film 'The Little Things We Do' to Commemorate Republic Day

MUMBAI: Godrej Group has unveiled  a fascinating digital film named #thelittlethingswedo, to commemorate India’s 71 Republic Day. When the 122-year company looks back at its journey, it is immensely grateful for the opportunities that have come its way for being able to play its part in 'Making...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/stock.jpg?itok=mkuNpg9n
Dealing with the slowdown: Madison Media’s recommendations

How do marketers deal with the inexplicable slowdown the Indian market is going through? Run for cover? Hide behind a door? Well, Madison Media has come out with some 10 recommendations for marketers to deal with the slowdown which it has put out in a playbook, it released earlier this month.

MAM Media and Advertising Digital Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/26/redme.jpg?itok=bxJ8KvZ9
Xiaomi, Vivo top in Q42019 smartphone shipments; Samsung at No 3 spot

MUMBAI: How the Chinese mobile brands are making merry in India. The latest study  from Counterpoint Research shows that Chinese brands today account for a 72 per cent share of 2019 smartphone shipments in India as against 60 per cent in 2018. Xiaomi regsitered a sales increase of seven per cent in...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/rohit_sharma.jpg?itok=0hAcUza4
Noise ropes in star Indian cricketer Rohit Sharma as brand ambassador

MUMBAI: Noise, a new-age smart-tech consumer electronics brand, has substantially ‘upped its game’ by announcing its partnership with India’s run machine and ICC ODI Cricketer of the Year, 2019 – Rohit Sharma. As an entity, Noise stands for the passion that drives the youth to break the mold and...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/gautam_rode.jpg?itok=oPectGTg
Prayanj Special School children enthral everyone with their spectacular performance this Republic Day!

Mumbai : According to the industry reports, Autism Spectrum Disorder (ASD) affects an estimated 1 in 60 children in India today. Hence Growel’s 1O1 Mall in Kandivali in partnership with Prayanj Special School celebrated India’s 71st Republic Day in a truly unique way by spreading public awareness...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/zee5.jpg?itok=ijHvI8bn
ZEE5 launches 'Republic of Entertainment' campaign to democratise content viewing

MUMBAI: As India begins to celebrate Republic Day, ZEE5 takes a pledge to entertain the nation and every Indian with the best of content from across the length and breadth of the vast Indian subcontinent. Commemorating the day when the constitution of India officially came into force and the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/brands.jpg?itok=YsUy_kWo
Brands' Republic Day campaign on social media

MUMBAI: While we all know the importance of Republic Day, brands have taken this opportunity to put on their creative hats and roll out their contributions through innovative campaigns.

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories