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Crypto exchange OKEx rebrands as OKX

Highlights as cross-platform services provider of crypto, NFT & DeFi investing products.

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Mumbai: Cryptocurrency exchange OKX  on Tuesday announced a company-wide rebrand that reflects the dynamism and accelerating adoption of cryptocurrency. This shift, as highlighted by the company’s name change from OKEx to OKX, reflects the platform’s growing number of wealth creation opportunities beyond the exchange, which investors use to trade hundreds of digital assets on spot, margin and derivatives markets.

“OKX is moving beyond the standard centralized exchange model to give our customers an end-to-end cryptocurrency experience,” said OKX CEO Jay Hao. “Most importantly, we’re doing this while upholding the core principles of crypto — decentralization and autonomy. Our goal is to give customers the tools they need to easily and securely earn, transfer, and spend their wealth as they see fit, without intermediation from us. We’ve dropped the “E” from our name because we’re so much more than an exchange, just like crypto is so much more than a speculative asset.”

Watch the rebranding AV here:

As part of the move, OKX has declared its mission to be removing barriers to wealth creation by giving people everywhere access to decentralized assets and tools. This underscores the platform’s ongoing evolution towards decentralisation, which includes giving investors the option to self-custody their digital assets.

Founded in 2017 as a cryptocurrency trading service, the crypto exchange claims to be the second-largest in the world by spot trading volume. OKX has since amassed over 20 million users and expanded its suite of digital asset investing products to include OKX Earn, a tool for earning passive crypto income; an NFT marketplace and decentralized application discovery hub; and most recently, MetaX, OKX's new decentralized mode that features a cross-chain dashboard and self-custody Web 3.0 wallet for storing digital assets, including NFTs.

In 2021, total trading volume on the platform, including spot and derivatives instruments, grew over 700 per cent, while the number of trades executed on the platform increased over 480 per cent, said the company.

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