Crossword bags digital marketing mandate for OM Book Shop & OM Books International

This partnership will help the brand develop consumer-centric and appealing communication.

Mumbai: Om Books International, Om Book Shop, announced on Wednesday the addition of New Delhi-based public relations firm Crossword Public Relations as a digital and social media marketing partner.

OBI, which has its headquarters in Noida, has published best-selling works of popular and literary literature. Along with other genres, OBI has produced a number of books on the entertainment industry, producing photo essays and monographs on art and architecture. Most of OBI’s books have won national awards from the prestigious Federation of Indian Publishers and accolades for the design and content of their books. OBI has a stellar line-up of Gourmand World Cookbook Award winners. Om Book Shop has its outlets in several states like Delhi, Gurgaon, Noida, Mumbai, Chennai, and Bengaluru.

Crossword Public Relations is the fastest-growing, award-winning public relations and digital marketing company. With an unparalleled network spread in more than 300 cities in India and 10 countries around the world, We work in domains like technology, hospitality, start-up, healthcare, education, entertainment, and entertainment & fashion-lifestyle.

Speaking on the appointment, Om Books International publisher Ajay Mago and Om Book Shop CEO Sanjay Mago commented, "We are thrilled to have Crossword PR as our digital and social media marketing mandate and believe that their skills and teamwork will help us reach new heights. Together, we strive to build targeted and effective marketing that will help the development of consumer-centric, appealing communications."

Crossword PR founder Rajnish Jain said, "We are overjoyed to be working with Om Books International and Om Book Shop. By being creative, inventive, and engaging, our team will collaborate to develop some excellent campaigns and tactics that will assist them in achieving their communication objectives."

Latest Reads
Wing Communications to handle Advait Infratech’s PR mandate

Wing Communications has won the communications mandate for Advait Infratech—a Gujrat-based Infratech on Wednesday.

MAM PR & Communication
Yardley London launches new campaign #Naturalfloralspa

On Wednesday, Yardley announced the launch of a new commercial for its all-new range of floral essence shower gels.

MAM Media and Advertising Ad Campaigns
upGrad onboards Myleeta AgaWilliams as CEO – International

EdTech company, upGrad has announced the appointment of Myleeta AgaWilliams as CEO-International to spearhead growth across the APAC, EMEA and US regions. She assumed office in August this year.

MAM Marketing Brands
Dentsu Creative India names Sumeer Mathur as chief strategy officer

Dentsu Creative India has bolstered the strength of its strategy team with the appointment of Sumeer Mathur as chief strategy officer. Mathur will report to Dentsu Creative India chief executive officer Amit Wadhwa.

MAM Media and Advertising People
GroupM APAC senior leadership rejig: Arshan Saha named Nexus APAC CEO

Mumbai: GroupM, WPP’s media investment group, has unveiled a roster of C-suite appointments in Asia Pacific who will lead the regional transformation of GroupM Nexus – the global performance organisation that unites the network’s performance talent and technologies into one single outfit. Arshan...

MAM Marketing MAM
Endorphins Entertainment bags PR Mandate for ZStack International in India

Mumbai: Endorphins Entertainment, an integrated communications agency headquartered in New Delhi, on Wednesday announced that it has won the PR mandate for ZStack International. It is a cloud computing technology vendor specialising in the research and development of cloud computing software and...

MAM PR & Communication
DS Group launches first NFT on 93rd Founders’ Day with Grapes

Mumbai: On its 93rd Founders' Day, Dharampal Satyapal Group (DS Group) launched its first NFT in collaboration with the marketing firm Grapes. The group, which was founded in 1929, is celebrating its 93rd Founders' Day to commemorate an era of setting new standards and conquering new territories....

MAM Marketing MAM
Yamaha rolls out 'The Call of the Blue' version 3.0 campaign

Mumbai: Yamaha India has launched the 3rd version of its ‘The Call of the Blue’ campaign to elevate its image by intensifying its aspirational value through engaging customer-centric activities and launches.

MAM Media and Advertising Ad Campaigns
Promax India Conference and Awards 2022: Zee, Disney+Hotstar, Sony Liv bag awards

Promax India recently celebrated the 20th anniversary of its "Promax India Conference & Awards 2022," which recognized excellence in entertainment marketing and design.

MAM Marketing MAM