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Crompton appoints Pragya Bijalwan as Chief Marketing Officer

Before this, Bijalwan was working with Castrol India limited.

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Mumbai: Crompton Greaves Consumer Electricals Ltd. has appointed Pragya Bijalwan as its new chief marketing officer.

Bringing with her a rich experience of more than 16 years across the fuel, oil, and paints industry, she will be leading the marketing, advertising, and overall communication initiatives of the company.  

Speaking about her new role, Bijalwan said, “I am thrilled to be a part of this brand. Despite having a strong consumer franchise, it accords top priority to adapting and evolving as per their changing needs. As we move into a new post-pandemic era, which is a challenging yet exciting time for the brand, our goal is to strengthen our leading positions in key categories while accelerating growth in new categories through meaningful innovation. This will be supported by our integrated communication approach.”

In her last role before joining Crompton, Pragya was working with Castrol India Ltd where she led product innovations, brand campaigns, and technology-based innovative solutions. She has also worked with AkzoNobel India Ltd and Hindustan Petroleum Corporation previously. Pragya brings a strong knowledge of consumer insights, brand management, influencer advocacy, innovation, and digital marketing.

  • Crompton Greaves Consumer Electricals Ltd., executive director, and CEO, Mathew Job added, “Crompton is seen as a reliable brand that has been trusted for generations. Over the last few years, our focus has been to make the brand more aspirational and build a stronger connection with the younger consumers. I believe Pragya, with her varied and extensive experience across industries, is well equipped to take the brand forward in this journey. I welcome Pragya to this exciting role and look forward to working closely with her to make Crompton India’s most loved consumer electricals brand.”

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