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CricPlay onboards Gautam Gambhir as the official brand ambassador for inaugural #AbIndiaKhelega campaign

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MUMBAI: CricPlay, India’s newest free fantasy cricket gaming app has invited cricketing legend Gautam Gambhir as the official Brand Ambassador for its inaugural ‘Ab India Khelega’ campaign. The company is also hosting T20-themed ‘Challenger Leagues’, i.e closed group leagues for users to compete with other users on the app that will offer them the chance to win several prizes.

CricPlay Business Head, Gaurav Sarin said, “We are excited to have a legend like Gautam onboard with us in our journey to bring world-class fantasy gaming to India. His passion for the game is at the core of CricPlay, and ‘Ab India Khelega’ is aimed at pivoting fantasy games from the current transactional nature of spending money to play, to playing for the love and joy of Cricket where all fans are welcome irrespective of their ability to spend” 

Commenting on his association with CricPlay, Gautam Gambhir said, “As Indians, we have been united in our collective love for cricket regardless of income and age group. CricPlay’s ‘Ab India Khelega’ has resonated with me for the same reason - it's the country’s first fantasy gaming app that breaks these barriers of entry and allows anyone and everyone to experience fantasy cricket for free. I’m confident it would emerge as a platform that validates our nation’s love for the game.”

CricPlay features three major formats - Fantasy Leagues, Super Leagues and Daily Predictions. In the ‘Fantasy League’ format, the app allows users the choice to play with other gamers across the country and win money, create private contests and invite their friends or join the ones created by them and compete with them in the same fantasy format. Every team scores points basis the actual performance of the player picked during the match, and the highest scoring teams wins. ‘Super League’ is an original gameplay where gamers can select a team per match and select power-ups like ‘Substitution’, ‘Captain Changer’ or ‘Vice Captain Changer’ for an enhanced gaming experience. In ‘Daily Predictions’, gamers leverage their cricketing knowledge to determine a winning outcome before the match starts and win cash provided they have the highest daily consecutive correct predictions.

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