MUMBAI: Creativeland Asia - one of India‘s leading communications communities, has appointed Srijib Mallik as COO of the company. Mallik will initially set up and front expansion plans in the NCR region before driving the growth agenda internationally.

In his earlier stint, Mallik has worked with W+K (Wieden + Kennedy) as head of account management, Saatchi & Saatchi as brand director, JWT as account supervisor, United Colors of Benetton as associate brand manager and Rediffusion DY&R as national business head , he also worked with Publicis in two roles as account director and regional account director.

Creativeland Asia COO Srijib Mallik will focus to leverage the equity and drive the business across markets

His most recent title was as head of Bates CHI & Partners for Delhi & Mumbai. He has worked on brands such as Pepsi, Nokia, HP, Cisco, Pizza Hut, Royal Enfield, General Motors, to name a few. He had been to the London Business School and dabbles in Vedic astrology and start up consulting.

Commenting on the appointment, Creativeland Asia founder and creative chairman Sajan Raj Kurup said, "It is wonderful to have Srijib as a part of the Creativeland Community. His passion for creativity, sound business acumen coupled with an equal ease in both national and international sensibilities made us choose him after a vast search. There are exciting times ahead."

Creativeland Asia chief operating officer Srijib Mallik added, "I am thrilled to be a part of Creativeland. The community is young and growing. The work is outstanding and the culture is brilliant. My agenda will be to leverage the Creativeland equity, nurture our culture of ‘Good Creative Upbringing‘ and drive our business across markets."

Earlier, the designation was not occupied by anyone.