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Create with Google hopeful of witnessing great Indian creativity

The platform has been designed to support the creative marketing community.

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MUMBAI: While Interacting with Indiantelevision.com at the recently concluded Goafest 2019 , Create with Google head Ross Jauncey shared that the newly launched platform has already recorded an average of 6 million visitors in the Asia Pacific region. He shared, “The response has been really good. We are seeing amazing site traffic and a healthy matrix in terms of content. I think the average visits on our site, across the Asia Pacific, is somewhere around 6 million, which is an impressive turnaround number to record within a few days of the launch, especially the ‘inspiration section’. It has been seeing people watching at least 10 pages on an average. It is great to see people exploring different things.”

Create by Google is an interactive platform that has been designed to support the creative marketing community, across the world, with tools that foster creativity. It also has an ‘inspiration’ section, under which it presents to the creators on its site with some amazing examples of creative storytelling for creating compelling ads. The platform was launched in India just a week back.

Speaking about his expectations for Create’s performance in the Indian market, Jauncey noted that he has great hopes from the Indian creative market and expects to come back in a year with examples of great creativity shared on the digital platform.

Jauncey said, “Indian storytelling is incredible. I know, right now, it is a relatively smaller digital market and has just begun to move in the space but it is doing it at a great pace. Some countries in the Asia Pacific region are nowhere near it. We are going to see momentum in this shift this year. We will see great stories being told in more interesting ways leveraging technology.”

On being asked whether such free tools will create a problem for the advertising industry at large as more and more people will now easily be able to produce content, Jauncey replied that it is not the company’s job to choose who is going to be the one to create on its site. He said, “I think our intent is to work with those who are interested in creating on our platform. It is not our job to pick a winner in the race be it small and independent creators or freelancers or big agencies. We just want to make sure that they understand how to work on their platforms better and produce better work.  If you are in the business of making ideas then you are going to have a better understanding of how to do with us. I think, the industry will automatically flex and change itself, as it always has.”

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