MAM

Creambell ice cream shuts down

Due to adverse marketing conditions

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/05/18/ice.jpg?itok=QNr_CxZ5

MUMBAI: An ice cream brand has announced the shutting of business on account of the adverse market conditions. Creambell ice cream, a brand from the New Delhi-headquartered Devyani Food Industries Ltd (RJ Corp), has announced the shutting down of its ice cream plant.  

It has issued a notice of closure under section 25 FFA (rule 76A).  

In the notice, the company said that the ice cream market “has been fiercely competitive and demand for our products have been falling for the past few years. This has resulted in serious financial hardship for the business. This got further aggravated by the severely adverse prevailing market conditions. A combination of these factors has made running of operations of the plant completely unviable.”

The company also announced that the uncertainties associated with hardships created by Covid2019 pandemic have further aggravated the situation and brought the plant operations to a point of no return.

“After evaluating the situation carefully, the company has come to a final conclusion that financially it is not viable to run this plant, and therefore, we have decided to close it down permanently.”

The notice said that the plant will therefore stand closed on 6 July 2020. It also informed that all employees of the plant will be paid their accrued entitlements and outstanding dues.  

It was in 2003 that RJ Corporation brought Creambell ice cream to India in technical collaboration with French Dairy major Candia. It boasted 15 per cent market share in the ice cream industry, marking its presence in 19 states.

Creambell had manufacturing plants in Goa, Agra and Asansol, and 35,000 retail outlets across India.

For many years, Creambell has been the recipient of the highest honour at the "Great Indian Ice Cream Contest" conducted by Indian Dairy Association and DANISCO. Out of 48 major Ice Cream brands in India, awards are announced in eight categories, Creambell has won 27 awards in all India Ice Cream contest conducted by Indian Dairy Association and Danisco. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/eureka.jpg?itok=r0P99ji8
Eureka Forbes brings 'Ayurfresh' technology with Dr Aquaguard

The recently revamped Eureka Forbes has introduced another innovation – Dr Aquaguard with Ayurfresh technology, aiming to give a refreshing taste and aroma to everyday drinking water.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/clovia.jpg?itok=p4QHGZ2G
Clovia forays into personal care category

Lingerie brand Clovia recently launched its new line of solution-based personal care products.

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/rob_reilly.jpg?itok=eAErXxKE
McCann Worldgroup’s Rob Reilly joins WPP as global CCO

NEW DELHI: WPP has appointed outgoing McCann Worldgroup global creative chairman Rob Reilly as its global chief creative officer. Reilly will join the network in May and report to CEO Mark Reed. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/mond4.jpg?itok=9qsCGga1
How Mondelez India leveraged its partnership on broadcast for IPL 2020

NEW DELHI: There are campaigns and there are campaigns. But there are certain advertising messages which strike home like no other – they either leave a tear in the eye or have you feeling nostalgic. Some have you chuckling, others inspire you, while yet others leave you just feeling good.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/afc.jpg?itok=cz18giWo
AFC announces Sportradar as Official Video and Data Distribution Partner for Major AFC Competitions from 2021 to 2028

The Asian Football Confederation (AFC) today announced an official partnership with Sportradar for worldwide data and associated media rights for major AFC competitions for the cycles 2021-2024 and 2025-2028. Under the new agreement, Sportradar becomes the Official Video and Data Distribution...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/arunima-sangeeta.jpg?itok=Xd14yFhg
Arunima Singh named Havas Life Sorento VP - digital

NEW DELHI: Havas Life Sorento has further strengthened its leadership team with the appointment of Arunima Singh as vice president digital. In this new role, Singh will drive health digital and technology vision and strategy for the agency. She will be based in the Mumbai office. 

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/bhava.jpg?itok=M4Fmy45i
Do Your Thng onboards Bhavna Darira as business head

NEW DELHI: Branded content marketplace Do Your Thng (DYT) has brought on Bhavna Darira as business head. She brings with her over two decades of experience in sales, marketing and brand positioning.  Darira’s past experience is with companies like Aditya Birla Financial Services, Reliance...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/amanda.jpg?itok=MfVebxuO
Dentsu International integrates iProspect and Vizeum

NEW DELHI: As part of dentsu International's streamlining efforts, the agency network will integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner.  By integrating this two award-winning agencies, dentsu brings Vizeum’s media...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required