MUMBAI: Saab India has appointed Crayons Communications Group as its new creative agency. The agency will execute all requirements on brand communications including print advertising, events and online advertising with the exception of television commercials.

Crayons was chosen after a rigorous selection process and comprehensive evaluation on an extensive set of evolved parameters. Crayons brings on board extensive experience and critical appreciation of defence processes, key influencers and safety and security concepts within the creative domain for India market.

Saab India head of market area India and chairman Lars-Olof Lindgren said, “Crayons is expected to facilitate creation of a distinct market space for Saab and establish its presence with all stakeholders in India. With this new creative partner on board, Saab will be well equipped for handling the creative translations and innovation requirements for India market.”

Crayons Communications Group president Ranjan Bargotra said, “It will be a unique experience for all of us at Crayons to work within the growing defence and security sector, in which Saab is a multi-billion dollar player. This kind of opportunity will be a first for Crayons, and we eagerly look forward to building a strong relationship with Saab.”