MAM

Cosmos-Maya’s Yoga ambitions given a boost by PM Narendra Modi who performs Asanas with Motu Patlu

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/25/motupatlu.jpg?itok=SN7N5qRl

MUMBAI: Cosmos-Maya’s iconic characters Motu and Patlu performed yoga along with Prime Minister Narendra Modi in the fifth edition of International Day of Yoga at Ranchi. The characters were present at the event to motivate children towards yoga. This development is in line with Cosmos-Maya’s efforts to inculcate in the lives of its young viewers the goodness of Yoga. The studio is in the process of producing Yoga videos to air on WowKidz, it’s YouTube platform with 23 million subscribers.

These Yoga videos will have ViR and Imli, characters from the company’s hit series ‘ViR: The Robot Boy’, teaching kids Asanas which will be child friendly and easy to do, and in an entertaining format. These will be available to viewers in 12 major Indian languages on WowKidz.

Said Anish Mehta, CEO, Cosmos-Maya, “We are elated to see our characters Motu and Patlu share a platform with Prime Minister Narendra Modi. The Bhagawad Gita calls Yoga the journey of the self, through the self, to the self. It has been our endeavor to pass on this message to all our employees and viewers alike. We are in the process of creating dedicated videos to help kids understand the benefits of Yoga. With the 23 million subscribers, the reach and scope of these videos will be tremendous. We are very proud to be following our Prime Minister’s footsteps, and we will take Yoga to every nook and corner of the country in 12 regional languages.”  

A crowd of 40,000 people that gathered at the ground to participate in the massive yoga event which went on for 45 mins. Nickelodeon had included Motu Patlu as part of the proceedings. The iconic animated characters were spotted in the middle of the ground. Addressing the mega celebration of Yoga Day, PM Modi thanked everyone for participating in the event and urged them to make yoga an integral part of their lives. Modi was accompanied by several ministers and senior government officials including Jharkhand Governor Draupdi Murmu, Chief Minister Raghubar Das, Ayush Minister Sripad Naik, state Health Minister Ramchandra Kesari.

The Jharkhand government, in a statement, said, "The Motu and Patlu characters were present on the ground to attract children towards yoga."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/itc.jpg?itok=SqhzM5Gn
Get your read on: ITC Hotels' latest perk for guests

Keeping in view the new normal of today's times, ITC Hotels and select Welcome Hotels have enabled contactless ‘smart reading zones’ in association with Magzter.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/kantar.jpg?itok=3d5t4QZP
Great opportunities for BFSI, hygiene brands in rural India: Report

Consumers in rural India are increasingly concerned about health, safety, and future well-being, especially of the chief earners in their families, shifting their focus to better financial planning, revealed the recent Rural Covid Barometer Report, released by Kantar in partnership with GroupM’s...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/hyundai-bethebetterguy.jpg?itok=j2sXwIBQ
Hyundai prompts young Indians to #BeTheBetterGuy

If life were a video game, Indian roads would be Grand Theft Auto. Because how often have you witnessed rash driving, red light jumping, speeding, been involved in a fender bender, or worse?

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/honey.jpg?itok=FIzjCdky
Top honey brands fail international quality test

Among top honey brands in India, majority have failed to make it through a stringent quality test. According to the Centre for Science and Environment (CSE), brands including Dabur, Patanjali, Emami have flunked the Nuclear Magnetic Resonance (NMR) test that was carried out at a lab in Germany,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/safety.jpg?itok=vKW-K-6L
Honda 2Wheelers digitally spreads road safety education in COVID-19 era

NEW DELHI: Honda Motorcycle & Scooter India Pvt Ltd  announced that its Digital Road Safety initiative – ‘Honda Road Safety E-Gurukul’ has spread road safety awareness to over 2 lac people across India.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/mar.jpg?itok=o7E8kx3P
Marcus Ranney moves on from Thrive Global

Thrive Global India general manager Marcus Ranney has moved on from the organisation. He joined the company is 2018 and spent nearly three years before leaving.

MAM Digital
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/ather.jpg?itok=ABQPpfOY
Ather Energy appoints Lodestar UM as media AOR

NEW DELHI: Following a rigorous multi-agency, multi-phased pitch process, Lodestar UM has been appointed as the media AOR of Ather Energy. Lodestar UM, part of IPG Mediabrands, has been an expert in launching new brands in India and scaling them up to become category leaders. Despite its challenges...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/mdh.jpg?itok=v4DnAB3b
End of an era: Marketing world remembers the Mahashay of MDH

NEW DELHI: The year 2020 has claimed yet another life. ‘Mahashay’ Dharmpal Gulati, the CEO of MDH who was popularly known as the ‘MDH uncle’, ‘Dadaji’, ‘masala king’, or ‘king of spices’, breathed his last in the early hours of Thursday, 3 December – signalling the end of an era. The iconic...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required