MUMBAI: Cosmos-Maya the studio known for animated shows like Motu Patlu and Selfie with Bajrangi is having a more than a promising 2020. In the face of paradigm shifts in the macroeconomic scenario and the meaning of the workplace itself, the studio has consistently churned out one offering after the other throughout 2020, for TV as well as streaming services.
In May, the animations studio released Bapu, a show based on Mahatma Gandhi and his principles which got airing on Disney Channel and Zee5. The show has been immensely successful and is already scheduled for a second season. During the auspicious festival of Ganesh Chaturthi, Gadget Guru Ganesha, a show about a boy’s friendship with the revered God figure and how they they solve various problems using mystical gadgets made its debut. Other than thesetwo season two of Guddu, a 3D show centered around a circus lion and his posse released on Disney and Zee5.
The studio released its fourth new IP, Titoo on Pogo in July-end. It has been the top-performing kid's entertainment TV show for four weeks consistently since release. Come Diwali, Cosmos-Maya will be releasing its latest IP this year, Lambuji Tinguji in partnership with Turner on Cartoon Network.
The studio started its IP library with one show in 2012.Today it has five high-performing IPs just within a span of six months since March 2020. This has seen the studio capture above 60 per cent of the Indian doemstic animation market space.
Other than new projects, the studio licensed one of its IPs, Selfie With Bajrangi to Disney+Hotstarl. The platform ordered 234 episodes of the show being touted as the next biggest thing for the studio after the vastly successful characters Motu Patlu. While increasing the scale of its content umbrella, Cosmos Mata has also ensured creative diversity in the kind of topics addressed and the genres defined by their characters. Each show has something different to offer, talking to kids in an entertaining, non-pedantic manner.
Every major industry including media has suffered logistical and performance setbacks in 2020. In light of that, releasing five IPs with multiple international projects on the side is a feat unlike any other for Cosmos Maya, especially considering that few production houses have made any fresh releases in 2020.
Cosmos-Maya CEO Anish Mehta said, “We are really glad to have found a way to work around the rigours of the lockdown and be able to provide new content as was planned for the current year. All content that we have made available in 2020 was born out of production plans drawn up as far back as 2019, and the real credit for our well-timed content delivery goes to our entire team of creative and executive professionals who handled the shift from office to home smoothly and collectively ensured that we stay as close to our release plans as possible. We are proud of our drive to consistently cater to kids’ entertainment requirements and have them enjoying while staying at home for this extended period. Additionally, I would like to deeply thank our OTT and broadcaster partners for the relationship they have endeavored to maintain with us, and the manner in which they modeled their ‘stay home, stay safe’ campaigns around our characters, which stands testament to our promise of sustainability - to keep on delivering clean, enjoyable entertainment for kids and their families.”
